(207 votes, average: 4.37 out of 5)
uBear – uBear is a modern and vibrant lifestyle brand that combines the creative spirit of urban culture. uBear designs, develops and produces mobile accessories and related products for urban-minded peoples driven by energy of big cities.
Credits: Mash Creative and Paul from Hype Type Studio
Absolutely lovely. I think the use of negative space is superb. Fantastic work on this logo.
Great hidden shape on the bear
Great design but too conservative for young urbanites.
I think the irony of using a form of nature speaks well to the urban environment just as the bear works for some of Hollister’s brand appearance to kids trying to appear California “hip”. Along with the obvious pairing of capitalization (or lack there of) that Apple has so greatly marketed with modern innovative technology in the mind of the masses all plays a subconscious role in applying these principles of familiar association into this brand. Couldn’t have done it better.
http://www.pixelsourcemedia.com/packaging-design/seattle-packaging-design.html
good logo design, really have urban culture, like my web bali web design
I think the u looks like a uterus