(80 votes, average: 3.73 out of 5)
Curvature “We had a vision that we could help our customers run their IT better, smarter, and more efficiently; but also, more focused on the things that really matter.”
S+G design director Dominick Ricci explains their choices: “We designed a logotype that visually echoed the key points in the strategy. Our simple ligature of connecting the ‘V’ and ‘A’ proved to be an elegant way of symbolizing a forward-thinking, game-changing approach to IT. The ligature (curved line) is used as a standalone graphic element that weaves itself through communications reinforcing the logotype.”
Credits: Siegel+Gale
I like the simplicity of the logo and the subtle use of the curve to bring in the focus on the name. Well done indeed.