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2014-03-26 | Mack Trucks

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Mack Trucks is a cultural icon—a brand that has become part of the American lexicon…a symbol of toughness and strength.

VSA Partners (Mack Trucks’ agency of record), recently embarked upon a comprehensive brand strategy and brand revitalization program, pulling together the best, most potent parts of Mack Trucks identity–the bulldog and the wordmark–to create a carefully refined and coherent brand expression system centered around an authentic purpose and promise.”

Credits: VSA Partners

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3 Comments to “2014-03-26 | Mack Trucks”

Mar 27, 2014 at 11:36 am

Iconic! But it ‘feels’ unbalanced.

Mar 27, 2014 at 12:45 pm

I like the unbalanced feel of it. It gives me the feeling that the word MACK is very tough, full of mass. That’s how the bulldog can sit on the edge without tipping it over :P

Also the bulldog is looking forward with confidence.

Mar 28, 2014 at 11:40 am

I can go along that. Nice observation.