(710 votes, average: 4.75 out of 5)
Logo Of The Day Award Winner:

2012-08-16 | Organ Donation

Brief: “To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.”

Credits: DDB

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26 Comments to “2012-08-16 | Organ Donation”

Aug 16, 2012 at 11:47 pm

Felipe Ibáñez
Aug 17, 2012 at 1:50 am

Just Brilliant!

Berrry Website Builder
Aug 17, 2012 at 1:56 am

This is really great. Simple and effective. Great work!

Aug 17, 2012 at 6:14 am

Just perfect!

Aug 17, 2012 at 8:33 am

Love it. It’s perfect!

Blog Futebol Clube
Aug 27, 2012 at 8:51 pm

Great idea, great job! Perfect

Freedom Studios
Aug 28, 2012 at 2:54 am

I agree with the others. This is truly one of those simple, brilliant and effective logos. Very well done indeed.

Sep 4, 2012 at 1:34 am

It’s rare that a logo design actually describes what the organisation it represents does. Great idea, simple execution, very well done.

Sep 18, 2012 at 9:17 am

I agree that this is a brilliant logo, yet at the back of my mind, I also find it slightly disturbing. I think if I saw the image alone without the words “organ donation,” my immediate reaction would be to imagine pain. As if my midsection is being sliced out. The words tell me I’m supposed to feel the opposite, and it’s just as easy for me to have a positive emotional reaction to the image.

I think it’s the color red. If the logo were, say, blue instead, the thought of pain probably wouldn’t have crossed my mind.

Then again, I’m probably the only weirdo who would look at this logo and think “ow!”

DE Johnson
Nov 18, 2012 at 12:19 pm

Nicely done – no time like the present. :)

Nov 19, 2012 at 9:59 am

Just Perfect!

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Nov 28, 2012 at 3:45 am

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Jan 12, 2013 at 10:52 am

I agree, it’s creative, and yea I KNOW it’s a male head but I kept thinking pregnancy/baby especially with a bow tied on top. I also agree that perhaps a different color might work better…

Top 12 Logos of 2012 « beptubepgas
Jan 29, 2013 at 4:09 am

[...] August: Organ Donation [...]

Inspirational Logos | My Blog
Mar 11, 2013 at 5:39 pm

[...] Organ Donation [...]

Mar 21, 2013 at 4:20 am

Fantastic concept.

Mar 22, 2013 at 9:00 am

Please remove your self from existence


[...] 2012-08-16 | Organ Donation (19) [...]

Chester Marketing Agency
Apr 22, 2013 at 9:45 am

great idea/concept, execution just doesn’t do it for me tho, shame

Mar 1, 2014 at 12:23 pm

Really great. Love it!

Jul 22, 2014 at 10:28 pm

Very Nicely done – no time like the present!

Kay Wille
Feb 19, 2018 at 3:54 am

This is very well thought and presented. Everyone can see what this organization is about without any name written.


This is nice and great post!

heather knight
May 9, 2018 at 5:28 am

good post