(147 votes, average: 3.46 out of 5)
Logo Of The Day Award Winner:

2012-01-24 | De Beers

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De Beers Jewellery

Credits: The Partners

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7 Comments to “2012-01-24 | De Beers”

Thomas Dale
Jan 24, 2012 at 3:17 pm

I love the D and B mark, looks super clean. However, the scale seems off between the mark and the name. I think the mark needs to be much larger in contrast to the name, or at least positioned differently. Overall, I like it very much.

Mark Kilpatrick
Jan 24, 2012 at 3:28 pm

I completely agree. This is a very nice letter mark. However something seems to be off just by a pinch. I would say just the same as Thomas, some shifting is due between the name and letter mark.

Jan 24, 2012 at 6:12 pm

Seeing that little visual “sparkle” in the overlapping letters is a nice touch. Very nice.

Jan 24, 2012 at 6:29 pm

Very nice, simple and clean

Jan 25, 2012 at 12:16 am

good idea – however i too think there is a shifting issue… i am aware, that the written words are what we understand as the main presence of the logo – but i am not sure if the wordmark should be positioned that way… maybe smaller… anyhow – great idea!

Jan 25, 2012 at 1:03 pm

I like this. But like the others, I would prefer the mark be given more prominence.

Jan 26, 2012 at 12:44 pm

Not loving it! The letter images just don’t work – better to not use an icon if it doesn’t work!