(206 votes, average: 3.82 out of 5)
Logo Of The Day Award Winner:

2012-01-20 | Discovery History

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Discovery History is a TV  by Discovery Networks, UK.

Credits: Peter&Tom

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11 Comments to “2012-01-20 | Discovery History”

Jan 20, 2012 at 5:52 pm

I made the same DC / Discovery History observation!

Aaron Coney
Jan 20, 2012 at 10:38 pm

I instantly made the same connection – http://me.lt/0D3MO < Strikingly similar. Doesn't bode well for "Discovery History"

Peter E
Jan 21, 2012 at 5:37 am

Agree with other people. But must say that it’s also a VERY boring logo. If they are trying to entice the layman, families, children, etc to discover history, then a “D” with the corner turned up won’t do it at all. Discovering history should be fun, an adventure; this logo tells you that discovering history is turning the page in a dusty old book….yawn……….

Jan 22, 2012 at 12:23 pm

@ joe, sono, aaron

The marks might share visual similarities, but conceptually…the ideas are far from the same.

Jan 24, 2012 at 4:13 am

I like DC’s new logo more. It looks more quirky.

Oct 17, 2012 at 11:25 am

Eh… one has to question the credibility of the ratings that logos receive on this site. A page curl effect gets a rating of 3.73?! Please. There must be a lot teenagers frequenting this site.

Oct 18, 2012 at 4:25 pm

@Leo: I do not really understand what you are saying. I am in fact a teenager who frequents this site, but I can tell you I doubt many other teenagers are visiting this site. I also do not see what you were trying to say. Would the teenagers think that this logo is great and give it a higher rating than it deserves, or would they think this logo is not so good and bring down the average. I think that this logo is decent, but not spectacular, so a 3.73 rating is fair. I still cannot make sense of the point your ageist comment was making.

Oct 21, 2012 at 9:20 pm

@Daniel: My point is that this is a very poor logo design, based on clichéd effects rather than creative thinking and solid design principles (although I’ll concede that the type is nicely kerned). The fact that it has received a relatively high 3.73 rating seems to indicate to me that it’s been reviewed mainly by a juvenile and impressionable audience, rather than by mature and experienced designers. Geddit?


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