(139 votes, average: 1.82 out of 5)
Logo Of The Day Award Winner:

2011-11-10 | D&AD

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D&AD (Design & Art Direction) represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity.

Credits: Rose

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14 Comments to “2011-11-10 | D&AD”

Peter E
Nov 11, 2011 at 4:08 am

They “represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity” and this is the logo they came up with?? It misses the mark completely.

Freedom Studios
Nov 11, 2011 at 7:09 am

I can understand the logo in terms of its representation, but I must admit that it is not really that special. Given the name ‘Design & Art Direction’ I think it could have been better graphically portrayed.

Chris Lane
Nov 11, 2011 at 12:40 pm

Have to say, never have liked this logo…

Craig Reynolds
Nov 11, 2011 at 6:28 pm

Microsoft Word Logo…?

Nov 22, 2011 at 4:51 pm

One word: horrible.

Jeffrey M
Nov 23, 2011 at 3:27 am

\Logo of the Day\, really? … I guess that’s better than it winning \Logo of the Week\. I’ll have to \second the motion\ on Freedom Studio’s and Boxerdude’s comments.

Nov 23, 2011 at 3:37 am

I really like it. It puts me in mind of the jaunty lines of the 2012 Olympics logo – a bit haphazard looking at first but on a second and third reading, the rhythm kicks in. It will look fantastic on promo materials.

Nov 28, 2011 at 10:33 pm

its about as bad as the Olympic london 2012 logo…

Andrew Grehl
Dec 9, 2011 at 2:18 pm

It’s a cross-section of a pencil and the letters are the graphite/lead. IMO, the letters in a circular configuration would have looked cleaner.

Jeffrey M
Dec 9, 2011 at 2:36 pm

@Andrew Grehl: Very good observation, I hadn’t noticed that. Yeah, I see it. That definitely helps lend more credibility to the design style chosen. Thanks

Feb 21, 2012 at 5:38 am

For a creative association, I imagine a different kind of logo… more coloured, more visionaire…

Apr 23, 2012 at 11:55 am

i like it – timeless – and they had the balls to go for the jaunty letter configuration – but then i like london 2012 :s

Efe Buyuran
Jul 9, 2012 at 11:35 am

Hard to go much worse than this…

Berrry Website Builder
Jul 10, 2012 at 1:50 am

Not sure about this one. I understand that the others have said it is a cross section of a pencil etc. but really doesn’t grab me at all.