(128 votes, average: 3.68 out of 5)
Logo Of The Day Award Winner:

2011-08-01 | Naturar

This project is a collaboration with Sardinha Comunicação. We’ve joined forces to create a brand that started out being a pitch proposal, and ended up being a brand new brand in the portuguese fresh vegetables market. This was a company starting from ground zero, needing everything from a marketing strategy, a global visual identity and a consistent branding system that would comunicate what this brand is all about. The pitch proposal was developed in 2 weeks: concept, naming, logos, packaging. And later on, all the finest details, stationary, factory signage, complete packaging line, merchandizing, ad campaign, and so on. An umbrella brand called Naturar is a company that will serve the market with 3 other brands: Verde Terra – for fresh vegetables, veg&fresh – for packed vegetables and ready to eat salads – and Naturar Expert – for fresh vegetables sold in large quantities to restaurants and hotels.

Credits:  Sardinha Comunicação.

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2 Comments to “2011-08-01 | Naturar”

Aug 2, 2011 at 4:29 am

Nice and clean logo. I am also a fan of the colours. Nice work :)

Aug 9, 2011 at 5:05 am

I like the logo but have an issue that it doesn’t communicate the entity it represents. It looks like a flower, not vegetables.