(140 votes, average: 3.23 out of 5)
Logo Of The Day Award Winner:

2011-04-12 | Pendulum

Pendulum Health Care Risk Management Consulting

Credits: Esparza Advertising

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5 Comments to “2011-04-12 | Pendulum”

Apr 12, 2011 at 9:57 pm

health care risk management consulting? that’s ballsy. i love how much this is pushing the envelope for the industry. for me the risk taken in the identity overtakes the creative. i love it almost solely for how brave it is. talk about a great client to work with.

Apr 13, 2011 at 2:50 am

I love seeing things that are done differently. A really great concept/

Apr 13, 2011 at 8:58 am

I agree w/the others, and it would be a sweet night club logo, too! :) I like the clever use of type. It’s so simple and clever, that just changing the color palette could associate it with a more traditional “health care” look and feel. BUT, if your clients like the colors as is, it’s good way to stand out from the competition! Alot of times it’s hard to convince clients to take a risk & be bold in their ID…great job!!

Apr 14, 2011 at 5:10 am

I need a magnifying glass to read this. I think the good idea got in the way of the practical aspect a working logo.

Apr 18, 2011 at 1:41 pm

I think it could have been pushed. A pendulum swings, this looks stationary for the most part. If the word pendulum was on an angle, the font size might have increased in size to make it easier to read in a small scale. Right now, the logo feels like it’s barely there, sorry to say.