(215 votes, average: 3.91 out of 5)
Logo Of The Day Award Winner:

2011-04-05 | Matchbook

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Matchbook is a weekly e-newsletter that tracks investment deals between Venture Capital firms and tech startups. They needed something clean and iconic, but avoided the usual representations of stock markets, etc.

Credits: Austin Logo Designs

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7 Comments to “2011-04-05 | Matchbook”

Apr 6, 2011 at 1:41 am

It does the trick for me.
Very standard effect but it’s 100% flawless.
Good job ;)

Apr 6, 2011 at 2:25 am

No problem with the aesthetics, I just don’t see the relation to the type of business it is representing. This logo could be used for anything really.

Apr 6, 2011 at 3:06 am

Simple, clean and effective – well done.

Apr 6, 2011 at 7:27 am

“matchbook! the brand new natural gas furnace!!!” –oops, sorry, i can´t get it out of my mind…..

Apr 6, 2011 at 10:22 am

standard concept, good execution, but instantly forgettable as it brings nothing to the table in regard to industry relevance.

Apr 11, 2011 at 6:29 am

Great typeface, nice idea, well executed but lacking any relevance. A logo needs to strike a cord with what it’s representing.

Apr 13, 2011 at 1:19 pm

but AVOIDED the usual representations of stock markets, etc.

Maybe it is lacking relevance to the stock market, but that’s what the client asked for. At any rate, it is a great execution of the idea. Love it.