(142 votes, average: 2.99 out of 5)
Logo Of The Day Award Winner:

2011-03-15 | Logistigo

Logistigo specializes in brand management and logistics providing cost and time effective solutions increasing the brand capital and visibility whilst managing your brand. P&K designed the visual appearance for Logistigo influenced by the consistent and high visibility effects created by a firework.

Credits: Porkka & Kuutsa

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4 Comments to “2011-03-15 | Logistigo”

Stephen Kistner
Mar 16, 2011 at 5:10 pm

The firework idea is quite creative and well conveyed, but the proportions of the mark seem a little strange, and the choice of color isn’t the greatest…

Mike Watters
Mar 16, 2011 at 6:09 pm

I agree that the text-to-firework proportions are a little off on this version of the logo, but there’s another version on Porkka & Kuutsa’s website where the text is larger and the firework is on the righthand side.

It’s interesting to see companies using more dynamic identity systems in which the logo is allowed to change and vary depending on usage, ala PWC & MIT Media Lab.

I think it’s a cool mark. It got my attention.

Mar 23, 2011 at 11:12 am

reminds me of the Wacom logo..

Mar 24, 2011 at 9:59 pm

@ Kyle. Haha! wasn’t gonna say anything, but I saw the Wacom Logo too.