(294 votes, average: 4.53 out of 5)
Logo Of The Day Award Winner:

2012-01-11 | Mammoth Resort

We rebranded an entire mountain resort experience by bringing the authentic essence of Mammoth Mountain to life across all brand touchpoints with an iconic, modern expression.

“Come as you are!” is Mammoth’s mantra. It reflects the brand’s relaxed surf-on–the-snow California culture meets world-class destination resort, which we embodied in the new identity system and extended throughout guests’ mountain adventures. Bold, fun, and inclusive—discoverable visual elements in the logo pay homage to both the beloved “Woolly’s” tusks and to the mountain’s legendary deep powder.

Credits: Hornall Anderson

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10 Comments to “2012-01-11 | Mammoth Resort”

David Michael Fong
Jan 13, 2012 at 12:12 am

Nice concept. I like the tusked M. The splotchy color keeps it organic and primitive like a cave painting–pays off the mammoth element well.

Jide Akinlabi
Jan 13, 2012 at 1:12 am

A work of genius. This is a perfect combination of creativity and simplicity. I love the creativity around the “M”. It reflects a mammoth, d tusk and also d colour scheme makes it look primative. Nice job.

Freedom Studios
Jan 13, 2012 at 2:29 am

This is really great work. I really like the logo a lot. I love the negative space used for the tusks forming a basic shape of a mammoth. I agree with David, the splotchy colour and texture is great. Well done.


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Aalok Trivedi
Jan 13, 2012 at 12:19 pm

Absolutely wonderful! Not too fond of that particular shade on blue though. I think a slightly lighter blue would be better, but fantastic logo, nonetheless.

Jan 24, 2012 at 4:15 am

wow. Just Wow. It’s great.

Cool Desingz
Jan 27, 2012 at 10:59 am

WAOW! This logo makes the baby Jesus cry tears of happiness in heaven.

Web Mentor
Feb 1, 2012 at 2:02 pm

Think this one is absolutely gorgeous, simple and just… NICE. Wow… what a great job [face_drool]


[...] January: Mammoth Resort [...]