(182 votes, average: 3.83 out of 5)
Logo Of The Day Award Winner:

2010-12-07 | Activa

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Logo proposal for a company which provides lighting and sound rental services for parties and general events.
Laser rays conforming an “A” in negative space, in a second layer is conforming the same “A” shape or an arc if you read the logo with perspective. The idea behind this logo is the ability to animate it, using it more like a morphing avatar than a static logo. The animations are used in presentations and random projections. You see the true potential of this mark once you see it in motion!

Credits: Joel Colombo

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7 Comments to “2010-12-07 | Activa”

Dec 7, 2010 at 7:47 pm

Eh. Nothing special.

Dec 8, 2010 at 3:06 am

I think this is clean and effective.
Given the nature of the company I think it works.

Dec 8, 2010 at 3:19 am

@ James – why ‘Eh, nothing special’? Credible branding/design works to objectives, and from reading this brief, to me this logo represents the company quite well. Aesthetics are good, very sharp and clean, reproduction may be a slight issue.

Anyways! Nice job Joel, would really be keen to see how the animated version would work.

Kathie Watts
Dec 8, 2010 at 6:03 am

I think it is very effective. Would love to see it animated — I think it is designed well for that intent and the overall concept works well.

Kit Peverley
Dec 8, 2010 at 10:03 am

Way to go with the constructive criticism James! Would you care to expand on your detailed and carefully thought out rebuttal?

Personally I really like this design. I think it captures perfectly the excitement and atmosphere that such a company attepts to create and I can really imagine animated. Good job.

Dec 16, 2010 at 2:51 pm

I really like this logo and think it is very effective and gets the right message across.

Robin Solis
Jan 9, 2011 at 4:01 pm