(521 votes, average: 4.61 out of 5)
Logo Of The Day Award Winner:

2010-11-24 | Optimistic Beverages

Logo for an exploratory group hoping to start a craft brewery in Austin. And they did!

Credits: Helms Workshop

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31 Comments to “2010-11-24 | Optimistic Beverages”

Alexander Wende
Nov 25, 2010 at 7:37 am

Great concept!

Nov 25, 2010 at 11:03 am

I so like this :) What a great idea!

Nov 25, 2010 at 3:11 pm

absolutely superb

Nov 25, 2010 at 3:55 pm

Absolutly wonderfull ! I love it !

Nov 25, 2010 at 7:16 pm

maybe i am a bit slow or just tired but could anyone explain it to me why is the glass half empty?
how it supposed to be optmistic?

Peter Vasvari
Nov 26, 2010 at 2:46 am

Nice illustration!

Nov 26, 2010 at 4:08 am

I really like the idea – it conveys the message very well I think. Well done!

Daniel Evans
Nov 26, 2010 at 7:37 am

This is brilliant.

@maciek The liquid presented in the top half of the glass at the brim suggests that the glass is “half full” as opposed to “half empty”.

Nov 26, 2010 at 9:47 am

thanks daniel, but at the end of the day isnt it the same? you still not gettig your glass topped up nicely no matter how optymistic the bartender is ;^•

Chris Lane
Nov 27, 2010 at 12:52 am

Brilliant. All around well done.

Nov 29, 2010 at 8:30 am

@maciek “half empty” is what pessimists say while optimists say “the glass is half full”. It’s commonsense in the vernacular and the concept is working with it.

Good concept, nice execution!

Nov 29, 2010 at 4:21 pm

This is the type of logo you slap yourself in the face and wonder “Why the hell didn’t I think of that”. Great concept and nice on the style. I keep coming back to look at it.

Nov 30, 2010 at 6:41 am

great job with concept

Dec 1, 2010 at 4:44 am

Half full…nice!

Dec 2, 2010 at 8:58 am

Ahah! ;) Like that way of thinking! Really really great!

Dec 9, 2010 at 11:37 am

Great job, and good idea ! ;)

Dec 23, 2010 at 11:20 am

This has to be one of the best concepts for a logo that I have seen in quite awhile! I love it!

Logo Stage
Dec 27, 2010 at 4:14 am

Nice idea, I like it.


[...] Optimistic Beverages [...]


[...] 1st Place: Optimistic Beverages Logo for an exploratory group hoping to start a craft brewery in Austin! (They did!) [...]

Daniel George
Jan 24, 2011 at 10:35 am

Does anyone else agree with me that it doesn’t matter how witty the concept, unless the logo is used in the real world then it doesn’t carry any weight?
Its a funny pun and i get it, but in terms of branding its a terrible name and not actually very visually memorable. If i owned a large drinks business i’d find this idea way to whimsical to actually go for (See Schwepps, Diageo).

Jan 24, 2011 at 4:50 pm

@Daniel – 100% Agreed.

Jan 25, 2011 at 11:21 am

@Daniel The logo works.
Only because the fuss around it. There are people who love it and people who think it’s stupid.
Being controversial is the best marketing for kickstarters.

Jan 25, 2011 at 12:28 pm

@daniel – it’s for a craft brewery, which is getting more and more playful with branding like the wine industry has. this isn’t a PepsiCo or the ilk. it doesn’t have to be a diageo or unibrou to get market traction among its fans. logos and identities can be fun in the beverage industry.

Jan 26, 2011 at 6:39 am

100+ thumbs up! i love how the logo took the saying literally!

though honestly, I’ve always wondered how a glass could be half-empty and this logo answered my question to some degree, but that’s another story.


[...] 1st Place: Optimistic Beverages [...]

logo source
Aug 4, 2011 at 12:53 am

nice coloring and concept…

Nov 27, 2011 at 12:33 am

i like that. nice concept
nice work though.


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