(258 votes, average: 1.64 out of 5)
Logo Of The Day Award Winner:

2010-10-13 | Left Right

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A start up company ‘left-right’ or ‘left right view’ which specializes in 3d video editing for clients using 3d TVs or cinema adverts / productions.

The logo will be used in intros to their work, and as a logo overlaying their work. The logo will be displayed in different formats depending on the content, for example, the uploaded version will be used where the blue/red filter glasses are used. Whereas a black/white only version will be used where the channels are separated by polarizing glasses (eg. 3d TVs and 3d cinemas).

The logo intends to be entirely original in it’s presentation to any existing logo. This logo is displayed differently for each eye, one eye reads ‘left’, the other reads ‘right’ when viewed through filter glasses. This closely relates to the clients business of video and animation production in 3d. The readability is sacrificed for uniqueness, and an interesting logo once the viewer realises it’s connection to 3d viewing.

Credits: Lincoln Margison

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5 Comments to “2010-10-13 | Left Right”

Oct 14, 2010 at 12:21 am

Somehow I managed to read this logo as “Leigh Freight”

Wille New Media
Oct 14, 2010 at 2:53 am

What we learn from this logo: left is bigger than right.
And more bold.
Simply using Times New Roman makes this even worse.

Anyone noticed the related logo “PARANAIV”?

Oct 16, 2010 at 5:37 am

I like the concept, but the realisation is a bit poor…

Oct 18, 2010 at 8:03 am

Too difficult to look at.
The red and blue are too much of a contrast to me, and the opacity is too low to it makes it hard to read. too much going on at once.
Maybe if they shifted it up so that the right was above the left.

Derek (DesignBuddy)
Nov 13, 2010 at 3:15 am

The concept is a good one, but for those of us without 3d glasses it is a bit hard on the eyes.