(634 votes, average: 4.65 out of 5)
Logo Of The Day Award Winner:

2010-10-01 | HACI

The Hope for African Children Initiative (HACI) is a pan-African effort created to address the enormous challenges faced by millions of African children who have either been orphaned by AIDS or live with parents who are sick or dying from AIDS-related illnesses.

Credits: Unknown

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35 Comments to “2010-10-01 | HACI”

Oct 1, 2010 at 9:45 pm

Perfect in so many ways.

Jacob Cass
Oct 1, 2010 at 11:42 pm

Is it just me or do others see a slight elephant / rhino in the negative space too?

Oct 1, 2010 at 11:56 pm

I saw a rhino before I saw the people… but I do not see the elephant that you talk of! Don’t think it is meant to be a rhino though!

Oct 2, 2010 at 12:35 am

Really impressive. The map of Africa do looks a little bit like a rhino, but was that on purpose? Some rhino species are native to Africa. But that is unrelated to AIDS though.

Oct 2, 2010 at 1:36 am

I LOVE this. This is the first logo of the day that made me nod in appreciation, and prompt me to comment. Great Job!

Oct 2, 2010 at 3:08 am

wow that is genius.

Oct 2, 2010 at 3:19 am

Anything with a pointy edge could look like a rhino, but I don’t think that was intended. Apart from that, the logo is absolutely great.

Oct 2, 2010 at 5:28 am

flawless. and this is coming from an African. lol. JK.

Oct 2, 2010 at 10:01 am

It’s fantastic!! Love these logos with so many little ( but simple ) fun details to pull out. Creative, and inspiring! Kudos!

Oct 2, 2010 at 2:14 pm

wow, this is a really good one

Oct 2, 2010 at 2:14 pm

i like it !!!
this is a really good one

Ariel Ferro
Oct 4, 2010 at 12:53 pm

Claver and soft idea, but still i can see a horse head in the negative space and color scheme enforces that idea in fact

Logo Templates
Oct 6, 2010 at 2:39 am

Classic use of negative space. Nice colors used too. I saw the Adult-Child immediately. Only after I read the above comments did I notice the Rhino & the Horse. Maybe that was intended ’cause Rhinos live in Africa too.
Amazing work!

Oct 6, 2010 at 7:51 pm

I was just catching up with the logos of the day and came across this brilliant specimen. Awesome use of negative space, clever, and effectively communicates the message. Beautiful job…love it!

Oct 8, 2010 at 8:26 am

WOW! This is too nice!

Oct 13, 2010 at 4:52 am

Really effective logo, well executed.

@Jacob Cass, I don’t think the rhino was intentional but it’s a nice touch even if it is.

Carola Jansen
Oct 15, 2010 at 2:55 am


Oct 28, 2010 at 2:12 am

Averused idea, i like it but maybe is not well executed.

Dan O'Prey
Nov 1, 2010 at 7:21 pm

Re: Seeing a rhino, Somalia and the surrounding area is nicknamed ‘the horn’, so I think the comparison has been around for a long time.

The logo is fantastic, great use of the negative space making the faces so recognisable but without losing the shape of Africa too much.


[...] 3. Hope For African Children Initiative [...]

nice logos
Nov 17, 2010 at 1:28 pm

nice negative space tecniche logo

Dec 21, 2010 at 9:03 pm

this is amazing. what logos were meant to be.

Logo Stage
Dec 28, 2010 at 7:31 am

great idea, I like it

Jan 4, 2011 at 6:12 pm

Absolutely perfect.


[...] 3rd Place: HACI The Hope for African Children Initiative (HACI) is a pan-African effort [...]

Feb 10, 2011 at 1:35 pm

This logo is excellent because it it simple,effective and creative.The rendering of the children’s silhouette in the negative space is clever.This is one great design!

Logos of the world
Mar 22, 2011 at 3:43 am

This is pure awesomeness. I am impressed by this piece of design.

May 4, 2011 at 11:35 am

this was positively an amazing logo!! its cool how there is people and africa basically built into one thing XDD AMAZING

logo source
Aug 4, 2011 at 12:50 am

very nice,, picture of africa can makes like child and mother., wow..

Aug 27, 2011 at 8:54 am

Great Logo

Paul d'Aoust
Sep 7, 2011 at 6:41 pm

This concept is so close to perfect that it almost made my brains melt. Bravo. Well-chosen colours too.

Nov 27, 2011 at 12:44 am

wow, i look like rhino
nice work though.


[...] Hope for African Children Initiative Logo [...]

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Oct 30, 2016 at 1:57 pm

very good