(126 votes, average: 2.71 out of 5)
Logo Of The Day Award Winner:

2010-09-13 | Benjamin Foundation

The Benjamin Foundation was founded in 1994 and exists to help people in Norfolk deal with many of the challenges that life throws at them; whether ‘everyday’ issues such as childcare or heartbreaking problems like abuse and homelessness.

Credits: Thomas Manss

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7 Comments to “2010-09-13 | Benjamin Foundation”

Sep 13, 2010 at 1:52 am

caught the speech bubbles on the second take. =)

Sep 13, 2010 at 3:24 am

you need a balance of concept and execution – good concept, poor execution

Sep 15, 2010 at 10:08 am

Helen – I would love to know what you think is wrong with the execution.

Sep 19, 2010 at 9:46 pm

I agree with Helen actually.

Daniel – In my opinion the poor execution comes from the aesthetics. The butterfly seems a little awkward and forced with the speech bubble elements. Doesn’t feel right with the concept either. Eg. to me, the speech bubbles reference communication for help and community action. Yet the way the speech bubbles are integrated in the design, it shows no connection,the feeling of community help is somewhat lost. And the only justification is see for this, is to make the butterfly work.

I’m over analyzing I know, haha oh well.

Sep 20, 2010 at 2:53 am

Sorry not to reply earlier – was working on a logo myself. Good comments Adamo. The butterflies are too heavy, too flat – not considered enough.

Anyway must get on ….work to do.

Sep 20, 2010 at 8:53 am

Is this a coincidence? I designed a logo for a logo contest using the same concept of the chat bubbles:
Check entry #22

I think my version looks much better although I didn’t spend much time on it because it was for a logo contest.


Jul 15, 2016 at 6:50 am

Nice blog. Very informative about logo design. Thanks for sharing.