(182 votes, average: 2.84 out of 5)
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2010-08-24 | US Mint

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“Despite the fact that most of us use and carry its product in our pockets every day, most U.S. citizens have very little understanding or appreciation of the U.S. Mint and its offerings. In order to improve its image, increase the use of dollar coins, and promote itself as the only legal manufacturer of collectible coins, the Mint called on Siegel+Gale for a new identity.

A flipping coin, which puts the client’s product into motion, is the core of the new ID.

From a Siegel+Gale release: “The coin symbol, flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo’s craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint’s connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America’s six circulating coins.” Via LogoLounge.

Credits: Siegel+Gale

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5 Comments to “2010-08-24 | US Mint”

Aug 24, 2010 at 1:29 pm

I’m not sure how much I like it.

A flipping coin, to me, symbolizes luck or chance. Which naturally makes me think of a casino instead of a mint.

Plus the gradient on the edge of the coin looks a little cheap. I used to make gradients just like that when I was learning Photoshop, and I later realized how it tore apart the unity of the entire picture.

On the other hand, the flag’s gradient doesn’t look bad at all. But I still naturally question the use of gradients in logos at all.

Just my 10 cents (lame pun intended.)

Aug 24, 2010 at 5:28 pm

My problem is with the typeface. The smaller it gets, the more of the thin portions will get lost. I think type on black should be thicker and more uniform in weight. I’d also move the coin closer to the type.

Aug 27, 2010 at 3:23 pm

Don’t like it. Looks too much like Obama’s campaign logo…as though he’s putting his personal stamp on Departments with in the government!! Not a choice!

Minimal Mouse
Sep 19, 2010 at 2:23 pm


Sep 25, 2010 at 6:19 am

I agree with Marie. The first thing I thought when I saw it in Coin World was that they’d used President Obama’s campaign logo.