(406 votes, average: 4.19 out of 5)
Logo Of The Day Award Winner:

2010-07-02 | Magic Custom Software

Trademark for California-based custom software development company “Magic Custom Software”.

Credits: Utility

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25 Comments to “2010-07-02 | Magic Custom Software”

Sean Farrell
Jul 2, 2010 at 4:52 pm

This is amazing. Bravo. Bravo. Might be one of my all time favorites.

Andrew Lockhart
Jul 2, 2010 at 7:44 pm

Truly great mark! This is one of those logos that every designer wishes they had thought of. Great job!

Jul 2, 2010 at 8:20 pm

I keep seeing legs. Am I supposed to?!

Jul 2, 2010 at 8:23 pm

Okay…I see the rabbit ears now. I had to adjust my eyes. I was looking at the black and seeing legs with feet! For that reason, I don’t 100% like this logo. It is a good idea, but could have been executed better.

Jul 2, 2010 at 8:26 pm

I really like this one. The more I look at it the less understand why it immediately makes sense, but it does. Very clever.

Chris Lane
Jul 2, 2010 at 10:38 pm

very clever indeed! I like it, so simple, yet has that hidden bit that feels so good to find. Nice!

bala s murali
Jul 2, 2010 at 11:03 pm

Perfect! no more words.

Jul 3, 2010 at 12:38 am

@Brad – sometimes you want some mystery in your logo. ie fedex.

Jul 3, 2010 at 3:47 am

Really simple but very clever – great work!

Jul 3, 2010 at 8:37 am

I didn’t see it at first… neat!

Jul 3, 2010 at 10:40 am

Great Logo! Very clever.

Jul 4, 2010 at 11:52 am

Love it! First logo in the past week that has truly deserved the honor of Logo of the Day. Good work!

Lakeside Techies
Jul 4, 2010 at 12:48 pm

Just too cool and very artistic and conceptual as well.

Jul 6, 2010 at 2:33 pm

I first saw the M that looked like a hat and thought is was an OK logo, but when I adjusted my eyes (like Brad did) and saw the rabbit ears, I was simply amazed!

Christian @ ECG
Jul 8, 2010 at 7:02 pm

Subtle & awesome.

Jul 31, 2010 at 1:35 pm

Okay this is simply a-ma-zing. Really great work.

Rachael Rodriguez
Aug 1, 2010 at 10:28 pm

Simply brilliant. I love it.

Cost Effective SEO
Aug 3, 2010 at 9:19 pm

Visually stunning, love it.

Nov 8, 2010 at 8:17 pm

It looks like slippers coming out of a hole??

Nov 17, 2010 at 2:05 am

I think it’s fantastic. I agree there’s a tiny bit of mystery which adds to the “I get it” factor while still being attractive and approachable without getting the whole gag. The fedex comparison is sound. Superb work. Truly a “I wish in thought of that” piece.


[...] Magic Custom Software [...]

Jun 7, 2011 at 12:11 pm

absolutely awesome. I got the idea of it right away, and the name brought everything together. It such a simple, graphic mark, it not only communicates two objects in a super minimalist, yet really recognizable manner, but also serves as a letter and uses line weight flawlessly to represent an unmistakable sense of motion. wow.


[...] 2010-07-02 | Magic Custom Software (22) [...]

Jul 25, 2013 at 1:28 am

so what’s the meaning of rabbit ears??..
i don’t understand

Jul 25, 2013 at 6:19 am

“magic” …the bunny ears make and M, and the oval shape on the bottom is the opening of a top hat. It’s a rabbit getting pulled out of a hat and an M all at the same time!