(176 votes, average: 2.77 out of 5)
Logo Of The Day Award Winner:

2010-07-01 | Science Musuem

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London’s Science Museum. via Creative Review

Credits: Johnson Banks

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5 Comments to “2010-07-01 | Science Musuem”

Mike Richards
Jul 2, 2010 at 5:35 am

The first ‘E’ doesn’t work for me.

Square peg in a round hole.

Jul 2, 2010 at 6:45 am

almost unreadable…

Jul 2, 2010 at 7:44 am

They have implemented the logo nicely in the example designs. I like it.

Catherine Azzarello
Jul 2, 2010 at 11:54 am

You know, as a stand-alone mark, it doesn’t do much for me. But after checking out the implementations, I like it. A lot.

The letterforms are big, bold, edgy, and techy. Just right for saying science is cool and interesting. It’s worthy of a 2nd look–not necessarily immediately understood.

Chris Lane
Jul 2, 2010 at 10:43 pm

I rarely see the trendy method of stacking a logo like this to be effective. I don’t think this one wins either. The font looks dated already to me, so I can only imagine how it would look in 5 years.