(320 votes, average: 4.21 out of 5)
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2010-06-24 | Natural Wine Co.

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The Natural Wine Company is Colorado’s leading distributor of fine wine made naturally. This design uses an elegant combination of a wine glass and leaf to promote both wine and how it’s grown organically.

Credits: Phil Lynn

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10 Comments to “2010-06-24 | Natural Wine Co.”

Jun 24, 2010 at 2:36 pm

I love logos like this. It’s great when the mark doesn’t need any fancy tricks applied and exists as pure elegance.

Jun 24, 2010 at 6:22 pm

Great icon, works very well. A little hesitant on the choice of font, I think this could have been pushed a lot further. – As fantastic as Trajan is, it feels like the designer took the easier route here by falling back to a font we all know (as graphic designers) will work every time. Its a beautiful/elegant typeface, but there’s an abundance of other well crafted typefaces out there, that work just as well.

Thomas Dale
Jun 24, 2010 at 8:44 pm

Really love the wine glass/leaf combo. Curious to see what other type face and layout options were explored. While it is a solid choice, I agree with adamo in that the type doesn’t live up to the icon.

Catherine Azzarello
Jun 25, 2010 at 10:24 am

Elegant concept. However, the leaf should be a grape leaf. That’s a pretty iconic shape. Yes, it’s more complicated leaf form. Therein lies the design work.

‘RA’ and ‘WI’ letter pairs need kerning attention.

Jun 25, 2010 at 9:16 pm

My first impression was that the leaf was a flame.

Jun 25, 2010 at 9:27 pm

This is one of the better logos I’ve seen. Minimalist, yet impactful. Nice job!

Erkan Oruc
Jun 26, 2010 at 5:20 am

I like this so much.. I like wine too:)

Jun 27, 2010 at 2:53 am

Clever idea! I really like it – Well done!

Jon Pianki
Jun 28, 2010 at 10:17 am

Great logo!

Jul 1, 2010 at 11:44 am

Other than Trajan being a slightly overused font (with good reason), this is a successful logo.