(145 votes, average: 3.19 out of 5)
Logo Of The Day Award Winner:

2010-06-20 | Alternative

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Alternative is a law firm advises clients on investment and the relationship between companies in Europe and South-East Asia. Alternative help business professionals understand the intricacies of regional laws, the mentality and customs of doing business. The idea of the logo is to merge the two symbols: the sign of the section – a symbol of law, paragraphs laws; chessmen of knight – the symbol of non-standard, effective solutions, “move of the knight”. See in use.

Credits: Slava Mishakov

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3 Comments to “2010-06-20 | Alternative”

Jun 22, 2010 at 11:55 pm

Elegant mark. Good concept, relates well to the business – may be too unclear for those who aren’t as well informed about the symbol and basic chess rules.

Jun 23, 2010 at 10:21 am

I agree with adamo. Beautifully rendered concept (especially once the design process is read) but so obscure that the average person wouldn’t be likely to have a clue as to its meaning. That may not be an issue if the clientele is especially exclusive.

Jonathan F. Mayer
Jun 28, 2010 at 10:18 am

I thought it was a seahorse when I saw it first, albeit a very attractive one… I agree the meaning is a bit obscure for the average person, but it looks nice.