(135 votes, average: 3.21 out of 5)
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2010-06-09 | Shared Planet

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Starbucks™ Shared Planet™ is our commitment to do business in ways that are good for people and the planet
It’s our commitment to purchase only the highest quality, ethically sourced and responsibly grown coffee. To reduce our own environmental footprint and fight climate change. And to give back to the neighborhoods and communities we’re a part of. Thanks to the customers who buy our coffee, together we are able to make – and make good on – these commitments on a truly global scale.”

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6 Comments to “2010-06-09 | Shared Planet”

Thomas Dale
Jun 9, 2010 at 1:25 pm

When I first saw this, it reminded me a bit of the Obama campaign logo layout. Anyone else feel that way? It doesn’t really draw any strong emotion from me. I see a coffee bean in the center, some fields, not sure where the “shared” part comes in.

Amy White
Jun 9, 2010 at 1:41 pm

I agree with Thomas, it reminds me of the Obama logo as well. It does not jump out at me and leave me remembering it. It needs something to make it POP.

Jun 11, 2010 at 8:36 am

I thought the exact same thing when I first saw this. Its got pretty much the same layout as the Obama logo. Amy is right, it really has no “POP” to it.

Aug 5, 2010 at 8:07 am

too many trademarks and boring

Sep 24, 2010 at 5:13 pm

I have been designing things for many years now. I still, to this day, do not know what POP is.

Jan 4, 2011 at 6:04 pm

I agree – I see Obama08 in this as well. Also, I agree with the 3 trademarks taking away from the flow and overall appeal. And Dan, I had a chuckle at your comment. I agree \POP\ is such a nebulous word. Thank god it’s largely a thing of the past. I haven’t heard someone use it in a long time.