(228 votes, average: 3.91 out of 5)
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2010-06-02 | Ulule

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Ulule is a brand new crowdfunding platform with one goal : Making Good Things Happen.

Why an owl? Because in French, “ulule” means “hoot,” it’s a likeable animal, it has night vision, and other cool stuff. And the spirit of Ulule? A service designed for people with projects (individuals, nonprofits, or businesses), which exists to help them raise money, refine the scope of their projects, and hone their pitch at an early stage, using a platform that fosters exchange and mutual assistance. Easy and enjoyable to use, open to other social networks, transparent in the way it functions, and (last but not least) as manageable as possible for those who want to post projects.”

See design process.

Credits: Julie Potvin

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5 Comments to “2010-06-02 | Ulule”

Cristina Fugaru
Jun 3, 2010 at 11:59 am

Looks great: I like the font and the owl looks super cute. I really like the fact that the each eye has a different color.

Jun 4, 2010 at 7:33 am

I really like it! It’s cute and personal, but how long will last?

Jun 4, 2010 at 2:51 pm

Not sure about this one. The individual elements are attractive, but I’m not convinced that I like the positioning of the type and the image.

Cedric 4 Ulule
Jun 14, 2010 at 8:14 am

Hi and thanks to you all for the comments.
About the positioning, we had a big debate about whether the owl should be on top or at the right side of the typo.
We finally choose the right side to give the impression that it’s taken its flight. But yeah, I got the impression it feels better when seen on the website. ;)

Jun 14, 2010 at 11:09 am

Cedric, it’s great to read your feedback on why you placed the elements where you did. I think perhaps at the size we see the logo here, the owl would look better nestled a little closer to the last e and maybe a little higher. To me he looks as if he’s “escaped” the type. As the logo gets smaller, the spacing you have here would work better. One thing I’ve noted in my many years of dealing with logos is that they can’t always be static. In different placements, they need to be flexible in their spacing and positioning of elements. I’ve surprised a few clients by moving portions of their logos to accommodate a layout in which the original didn’t quite work (I always try to maintain the integrity of the whole), and so far I’ve never had a complaint. That said, I want to reiterate that I think the elements of your logo are very attractive and the owl is “eye” catching! Cheers!