(277 votes, average: 3.97 out of 5)
Logo Of The Day Award Winner:

2010-05-12 | Sick Day

“Started as a one-woman business providing medical house calls throughout Manhattan, Sickday was growing to a point where it needed an identity that befitted its expanding market position and high-end market. Founder Naomi Friedman, herself one of the most compassionate and caring individuals you’d ever meet, recognized the need for a professional identity but didn’t want to lose sight of what makes the brand special: its uniquely personal touch.

“After literally hundreds of sketches and many, many discussions about what the brand represented to her and her clients, which includes Park Avenue celebrities as well as underprivileged children, the simple and elegant solution of a bandage folded into a heart emerged. It represents perfectly what the brand does: come directly to your home or office, diagnose common ailments, and put you back together again to continue your day, all with the care of a loving mother.” via Logo Design Love.

Credits: YYES (Ron Fleming & Brent Stickels)

Related Logos:

5 Comments to “2010-05-12 | Sick Day”

[...] This post was mentioned on Twitter by logooftheday. logooftheday said: Logo Of The Day: 2010-05-12 | Sick Day http://bit.ly/9Di66L [...]

Nick Pilling
May 12, 2010 at 4:30 pm

Wow!! Amazing!! Didn’t get it was a band aid at first though, but then again I’m quite tired!

May 13, 2010 at 6:41 am

Very clever! Simple and effective. This one is a keeper :)

May 13, 2010 at 7:34 am

“Dr. Love” ???

??????????????????????? | Quarter
Jun 7, 2010 at 2:08 am

[...] Sick Day [...]