(166 votes, average: 2.83 out of 5)
Logo Of The Day Award Winner:

2010-05-09 | So Design

So Design Studio.

Credits: Michelle McCue

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6 Comments to “2010-05-09 | So Design”

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May 9, 2010 at 9:02 pm

This is a little bland. Website version is excellent, much more creative and inspiring from a visual standpoint.

Bruno passos
May 10, 2010 at 2:17 am

For some reason I like the way the “S” blends with the “O” but I think it could be more informative. Just by looking at the logo I can’t tell what the the business is all about. Maybe the word creative below the SO or the word design somewere.

May 10, 2010 at 4:42 am

This inside negative space jumps out at me, and I keep trying to see something in the shape, but there isn’t anything….I don’t think!

Chris Lane
May 10, 2010 at 9:33 pm

I felt the same as Brad. I kept trying to see something, because the the whole interaction with the letters is interesting. I like the mark, but it does need something else. I disagree with Adamo though, the one on the site filled with illustrations is just way too crazy.

Mario T
May 11, 2010 at 4:54 am

I love this! Simple but very effective. I love the way they have incorporated the SO element into their website navigation e.g. SO WHAT, SO HOW, SO WORK, SO CONTACT.

Very good!