(149 votes, average: 3.09 out of 5)
Logo Of The Day Award Winner:

2010-04-22 | Book Of Odds

Brand creation for the first reference website on the odds of everyday life. Anchors the individual in an iconic representation of measurement. Illustrates the comparative value of “you are here” in red within the scatter diagram in black. See brand story here.

Credits: Kurani Interactive

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6 Comments to “2010-04-22 | Book Of Odds”

John Carvalho
Apr 22, 2010 at 3:42 pm

I like the B and type separately, but together the proportion seems off.

Apr 22, 2010 at 7:50 pm

simply amazing!! like it!!

Blue Cuevas
Apr 22, 2010 at 10:20 pm

It’s nice and clean but well reminds me of this one. http://logopond.com/gallery/detail/7756 Although I like the style and all, the name does seem separated from the mark.

Apr 23, 2010 at 8:32 am

Agree with Blue Cuevas, I must add that the “of” looks illegible, just a slash that separate two words

Apr 23, 2010 at 1:00 pm


Conway Anderson
Apr 26, 2010 at 1:40 pm

It’s unfortunate, but yeah it really is the exact concept of the antiparticle design. And considering that design is so very popular, I think that’s a branding liability here in my opinion.