(193 votes, average: 2.21 out of 5)
Logo Of The Day Award Winner:

2010-04-21 | MAA

Manchester Accessible Acupuncture (MAA) is a newly established company offering accessible, affordable acupuncture to the public.

Credits: Chris Challinor

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14 Comments to “2010-04-21 | MAA”

Richard Sisco
Apr 21, 2010 at 4:32 pm

I like the concept; however, I think the effect would be lost when scaling the logo down. The shadows might actually disappear at some point.

Apr 21, 2010 at 4:36 pm

hmm, almost clever but unreadable. yes, i get the MAA but it’s so meek, I can’t imagine a brand being built on this. doesn’t quite work for me … but maybe i’m just getting too old for high-brow design that could have been so much more.

Apr 21, 2010 at 7:32 pm

It’s not scalable at all, you can’t really tell that they are acupuncture needles even at this scale, and they don’t really look much like MAA, eiher. I see random fishing poles. It’s a great idea that just needs some tweaking. It can be done well, I think.

Apr 22, 2010 at 1:28 am

Nice concept…but the visual is not working.

Oliver Maltby
Apr 22, 2010 at 3:27 am

Wow, this is amazing!!! Whoever this guy is, he really knows his logo designs.

Rebecca Low
Apr 22, 2010 at 3:29 am

I agree, what a genius! I think this is the best logo…EVER!

Dulcie C
Apr 22, 2010 at 3:31 am

Inspiring stuff. Definitely going to print this and file away in my ‘favourite logos’ folder. Whoever designed this is an admirable designer.

Mika Shephard
Apr 22, 2010 at 3:59 am

I also like this, A LOT!
(and I think it works just as well scaled down)

Great work.

Apr 22, 2010 at 8:37 am

agree with Rachel 110%

Apr 22, 2010 at 9:42 am

Simple, clever, just the right side of optical illusion – i like it. It’s a winner.

Apr 22, 2010 at 10:32 am

no doubt about its cleverness, but… what if they need to show this logo printed or stitched on an apron pocket???

Apr 22, 2010 at 10:45 am

Of course you like it Oliver – you’re the creative director. It’s always good to defend your work…but you may need a little thicker skin.

Oliver Maltby
Apr 22, 2010 at 1:12 pm

Dean, relax i’m having 30 seconds of fun. The rest of my day is full with getting on with work. Lucky, my skins pretty thick.

Apr 22, 2010 at 3:51 pm

Oliver, I apologize. It’s clear you and your crew do amazing work. I was just having 30 seconds of fun as well. I’m sure your skin is plenty thick.