(184 votes, average: 3.43 out of 5)
Logo Of The Day Award Winner:

2010-04-17 | Max Valels Lab

Max Valels Lab is a laboratory that creates nutriceutics (biological food additives), curative cosmetics and other products for healthy nutrition, all based on a combination of natural components and innovative technologies.

The graphical design is based upon a closed-circle linear ligature, its meaning being the harmonious and inseparable union of science and nature, the amalgamation that is the key tenet of the company’s business. The visual technique used – shape deflection – is an emotive and collective image, in which one can see virtually alchemical transformations of the various elements of the periodic table, the process whereby one aggregate state changes another, the beauty of the golden proportion, the plasticity of the shapes of flasks and test tubes.

Credits: Ulyanov Dayaspa

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3 Comments to “2010-04-17 | Max Valels Lab”

Apr 19, 2010 at 1:26 am

After reading the rationale, im not very keen on the shape and colors used, cant really fit what you trying to say with what you did with the logo.

Apr 19, 2010 at 7:22 am

Not sure about this one… the font it looks a bit dated.

Apr 19, 2010 at 8:10 am

pharmaceutics is illegible… main typography is outdated… sophisticated but also ambiguous