(174 votes, average: 3.33 out of 5)
Logo Of The Day Award Winner:

2010-03-31 | Unex

Unex is a first company in Georgian construction and consulting market offering customers variety of quality services, including construction consulting, project management, quality control and cost estimation.  We specialize in sharing expertise, knowledge and experience with our consumers, partner construction companies and developers.”

Credits: VanSage

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5 Comments to “2010-03-31 | Unex”

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Nick Haulfermet
Mar 31, 2010 at 3:45 pm

Really beautiful and totally inside the proposal.

But if it was made of only vectors, without the background + blue effect would the symbol have the same great aesthetics applied in a white paper, for example?

Apr 1, 2010 at 2:50 am

That’s a good question, Nick. I think the logo would look pretty good in two colours on white, with a medium grey for instance as the right hand side of the building and the text, and a slightly darker grey for the darker, shadowed part. But as long as the logo is consistently applied in virtue of a set of brand guidelines, this need never be an issue. Although the need to keep the background elements in place in all instances of logo use could be difficult, time consuming and expensive; especially for third party use.

Apr 1, 2010 at 3:37 am

The first thing I thought of when I looked at it was…it’s a rack of servers! Only until I read the text did I understand that it’s meant to represent buildings. I think what doesn’t help is the fact that the company name Unex sounds like Unix :P

I agree with the comments above, seeing it on a white background might be nice. Nice concept though.

Apr 1, 2010 at 12:26 pm

My first thought was exactly the same as Heinrich’s, i.e. server racks and something to do with Unix. Putting this aside, did anyone notice the 3-point perspective is not quite right? The 3 buildings have different vanishing points (except the vertical one), making them look a bit weird.

If I were to do this, I would also play with the type to make more connection with the mark – e.g. make the top stroke of N like the contour of the building and make it taller.