(447 votes, average: 4.19 out of 5)
Logo Of The Day Award Winner:

2009-10-30 | Sup

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“This is a new logo I made for a soup company called SUP, opening Jan 2010. They only cook soup and they service with a cup.”

Credits: Volkan

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22 Comments to “2009-10-30 | Sup”

John Mascarenhas
Oct 30, 2009 at 6:47 pm

VSOP! fantastic execution!

Oct 30, 2009 at 6:49 pm

timeless elegance

Antoni Luchniak
Oct 30, 2009 at 7:57 pm

Great. Simple, recognizable, just great :)

bala S murali
Oct 30, 2009 at 8:26 pm

Simply super!

Oct 30, 2009 at 10:18 pm

that’s whats up

Allen Parfitt
Oct 31, 2009 at 12:14 am

I like it!

Oct 31, 2009 at 12:51 am

very very nice, wow!! every thumb I have is up.

Oct 31, 2009 at 1:19 am

It works well!

Christian @ ECG
Oct 31, 2009 at 1:31 am

Very nicely done!

Oct 31, 2009 at 2:40 am


Oct 31, 2009 at 4:05 am

Logo ownage.

Daniel Berumen
Oct 31, 2009 at 4:20 am

Very nice, simple and elegant. But I can still confuse it with a cup of coffee or tea. To be it seems strange to eat soup out of a cup, unless is one of those instant ones, which I dislike.

Other than that it’s great.

Oct 31, 2009 at 6:35 am

@Daniel Berumen I agree… you can confuse it with a cup or tea or coffee…perhaps because “U” is so high… I believe wider and shorter cup is more associated with soup. Whatever – design is beautifull. Association with cup is really strong, very nice!

Nov 1, 2009 at 4:49 pm

I like it,
and for some of you, They only cook soup and they service with a cup.”

Daniel Berumen
Nov 2, 2009 at 3:26 am

@javier yeah it says that in the description. But is that description going to accompany the logo all the time? Something to think about.

Nov 2, 2009 at 9:28 am

good point Daniel

Nov 2, 2009 at 9:42 pm

I think by implementing a ‘usual wide spoon’ which accompanies a bowl of soup through the use of negative space to the logo on either side of the U could help to place a differentiation of a cup for tea or coffee and a cup for soup.

Nov 4, 2009 at 1:33 pm

Thats really good!

Nov 5, 2009 at 11:50 pm


Gonçalo Silva
Dec 28, 2009 at 10:34 am

Nice work, it’s sends it’s message out really smoothly.

Dec 30, 2009 at 1:42 am

smart and cool. so creative..

Jun 1, 2010 at 4:16 am

To say the fact, i like your post,Farah