(447 votes, average: 4.19 out of 5)
“This is a new logo I made for a soup company called SUP, opening Jan 2010. They only cook soup and they service with a cup.”
Credits: Volkan
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VSOP! fantastic execution!
timeless elegance
Great. Simple, recognizable, just great
Simply super!
that’s whats up
I like it!
very very nice, wow!! every thumb I have is up.
It works well!
Very nicely done!
nice….
Logo ownage.
Very nice, simple and elegant. But I can still confuse it with a cup of coffee or tea. To be it seems strange to eat soup out of a cup, unless is one of those instant ones, which I dislike.
Other than that it’s great.
@Daniel Berumen I agree… you can confuse it with a cup or tea or coffee…perhaps because “U” is so high… I believe wider and shorter cup is more associated with soup. Whatever – design is beautifull. Association with cup is really strong, very nice!
I like it,
and for some of you, They only cook soup and they service with a cup.”
@javier yeah it says that in the description. But is that description going to accompany the logo all the time? Something to think about.
good point Daniel
I think by implementing a ‘usual wide spoon’ which accompanies a bowl of soup through the use of negative space to the logo on either side of the U could help to place a differentiation of a cup for tea or coffee and a cup for soup.
Thats really good!
winner.
Nice work, it’s sends it’s message out really smoothly.
smart and cool. so creative..
To say the fact, i like your post,Farah