(211 votes, average: 2.70 out of 5)
Logo Of The Day Award Winner:

2009-10-23 | Boreli

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“The logo is for the Serbian sho-manufacturer Boreli. I won the competition for the logo in 2000. It has been in use ever since, but the client was not ready to collaborate on the application. Instead, the director gave his son (“who knows Photoshop”) to apply the logo and he successfully butchered my work into unrecognizability.

Besides the obvious (the “B” that resembles a shoe), the logo was intended to update the brand’s image while maintaining certain continuity with its precursors. The thick blue lettering referred to the logo of Borovo (https://www.borovo.hr/), from which Boreli splintered after the collapse of Yugoslavia; Borovo, in turn, succeeded the famous Bata company (https://www.bata.com/) after the communist regime nationalized the local Bata factories in 1945.”

Credits: Vladimir Kulic

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9 Comments to “2009-10-23 | Boreli”

Vladimir Kulic
Oct 23, 2009 at 12:23 pm

Click on the logo at your own risk… I swear I had nothing to do with Boreli’s website!

Oct 23, 2009 at 12:47 pm

What’s nice about the logo is that the *strength* of the mark you created shines through, even with the bad effects applied. You did a good job. The mark itself is practically perfect.

Oct 23, 2009 at 5:17 pm

good but not strength.

Oct 23, 2009 at 7:28 pm

@Vladimir Kulic the website is fine for me. The logo is clever but I feel the typeface lets it down.

Oct 23, 2009 at 9:47 pm

I looked at the logo and instantly thought: “Man, they must do shoes!” and they do!
I guess that’s the effect a perfect logo should cause!

Jamie V
Oct 23, 2009 at 11:13 pm

Great logo!! :)

…awful website. lol Could they possibly emboss that logo anymore?!?!

Oct 25, 2009 at 12:25 pm

Well… there is idea behind this design…but there is no beauty in it. Design is heavy, coarse… For me logo feels like they produce damn heavy and uncomfortable shoes

Mark Tyson
Oct 27, 2009 at 2:12 am

Simply for Design, you have hit the nail on the head.

Mar 9, 2010 at 9:43 am

I knew right away it was for shoes! Great job, but I do agree it needs to be fine-tuned a little more. It has a very heavy feel. Slim it up a bit here and there, and this is awesome.