(189 votes, average: 2.77 out of 5)
Logo Of The Day Award Winner:

2009-09-30 | New French Bakery

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“I wanted to post this logo design design work to your site. New French Bakery, makers of Artisan breads in the grocery, retail, food service and restaurant markets, tapped Minneapolis based Duffy & Partners to
redesign the bakery’s brand, identity and packaging. With an opportunity to differentiate the New French brand, the new logo and design language provide a graphic impact in the chaotic visual arena
of the market. Thanks.”

Credits: Duffy & Partners

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11 Comments to “2009-09-30 | New French Bakery”

Sep 30, 2009 at 11:53 am

it says nothing artisan to me; the stark lines and color choices seem very clinical in contrast to the warm, fuzzy feeling that bakeries and fresh bread usually evoke

Sep 30, 2009 at 1:37 pm

It’s true, it doesn’t invoke the traditional bread imagery. But its cute, its catchy, and its somewhat memorable. I think it fits what you are trying to communicate: the efficiency and new technology of the brand. I like it.

Sep 30, 2009 at 4:12 pm

it’s not delicious at all… i won’t buy any bread of this brand :( sorry…

Rahul - Web Guru
Sep 30, 2009 at 4:20 pm

Agreed with the other comments here… nothing bakery here in this logo… nothing personal.

Sep 30, 2009 at 6:27 pm

lines are very good but i dont like colours.

Sep 30, 2009 at 7:25 pm

Are you serious? :D

Sep 30, 2009 at 10:17 pm

As french graphic designer, i definitely don’t understand this logo…
It looks to me as an old fashioned industry pict

Oct 1, 2009 at 12:51 am

There ara many details!

Jason Schwartz
Oct 1, 2009 at 1:47 am

Good logo, but doesn’t convey anything at all about bakery, or bread.

I’d like to see some shots of this executed on the actual packaging. It might make more sense in context.

Overall good, success will be in the execution.

Oct 1, 2009 at 4:29 am

My biggest concern is, since when has blue become eatable color? Agree to other comments, not delicious. My impression with the whole thing is a simplified old fashioned logo with wrong color. Sorry. The font for “French” is a good choice though.

Oct 1, 2009 at 5:45 pm

the colors would work more for an energy drink .. i think changing the colors and minimizing details would make it more appealing