2009-09-11 | Pause

Clean, simple, basic, to the point…Love it.

I love this one. Very good font choice for the concept.

logo is great. very simple, but memorable. I am not sure how it works for a Fitness Club? I guess that all depends on the rest of the design work. I’d like to see how the website turns out.

Good, clean logo. But the u of pause is shown as its in a music player so i first thought it was for a music company.

I would have chosen a different name for a fitness club – think branding people; and I agree with Uzma about the symbol for the u is more for music than a workout. All that being said, everyone knows the symbol for pause and the logo works well in that respect.

As a designer, I would try to convince the fitness folks that the context of the logo does not fit with the business at all, but if this is what they want, then so be it.

Very Appropriate………………….

Really simple – a great logo for the name of the company.
Well done!

finally i found something which is good while using the pause sign – i never really liked ‘play’ logo where they used the play sign instead of ‘a’ – very well done is font selection and very nicely executed

great job

A bar in Leicester has been usin this logo for about 5 years. I’ll try and find a link.

very basic….to the point….love it.

well done ^__^

Logo is brilliant. Not a good name for a Fitness Studio better for a Yoga Studio.

Bad typography!

simple but i don’t like the typography too.

Now this is one is pretty simple too but very well deserved logo of the day.

Here’s a photo of the bar in Leicester with the same logo. http://bit.ly/2DPIz

Wundebar

I like this logo, easy to explain the form to someone who hasnt seen it. (Not a very inspiring name for a fitness club though).

@toilet

this is spooky… do u know the designed of tht logo of tht bar – LOTD judges must see this things

Just a simple google search

http://www.forestparkcarthage.net/H_PICS/PAUSE-LOGO.jpg
http://www.waynekoenig.com/portfolio/logo_lg_pause.png
http://i41.tinypic.com/21b21wj.png
http://www.onecall4all.co.uk/offers.asp
http://2.bp.blogspot.com/_lbyan1I9EGs/RwnHeRdF8_I/AAAAAAAAAag/COSM7rIatkY/s1600-h/pause001.jpg

I saw the logo and the company industry (fitness) and looked for a connection. My instant thought was that the rounded puffy letters refer to being out of shape, and the “II” was a pair of legs, but it was confusing…no feet? I couldn’t get the connection. Then I got the visual connection between the company name and the “II” button. I’m not seeing any connection. This seems great for video editing company or something.

Sorry, not a fan. Just like the ‘Play’ logo, this logo feels a little too much like uni student work. Feels like an easy answer to the name, without delving into what the business actually does. Push it further!

pallse?!

Not a very creative or unique logo in my opinion. The use of a pause symbol as the letter u in the word pause has been done to death. Almost as bad as using the number 8 for the letter g in eight.

Nice and simple and illustrated with clarity.

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The bar in Leicester, England has been around for at least four years as I have a similar photo, as it really struck me as well done. Other’s in Leicester said it has been around a long time with that logo.