(625 votes, average: 4.49 out of 5)
Logo Of The Day Award Winner:

2009-09-11 | Pause

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Pause Fitness Club. Website in development.

Credits: Volkan

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29 Comments to “2009-09-11 | Pause”

Rachel Jones
Sep 11, 2009 at 1:16 pm

Clean, simple, basic, to the point…Love it.

Abounding Media
Sep 11, 2009 at 1:27 pm

I love this one. Very good font choice for the concept.

Sep 11, 2009 at 1:35 pm

logo is great. very simple, but memorable. I am not sure how it works for a Fitness Club? I guess that all depends on the rest of the design work. I’d like to see how the website turns out.

Sep 11, 2009 at 1:45 pm

Good, clean logo. But the u of pause is shown as its in a music player so i first thought it was for a music company.

Sep 11, 2009 at 2:55 pm

I would have chosen a different name for a fitness club – think branding people; and I agree with Uzma about the symbol for the u is more for music than a workout. All that being said, everyone knows the symbol for pause and the logo works well in that respect.

As a designer, I would try to convince the fitness folks that the context of the logo does not fit with the business at all, but if this is what they want, then so be it.

Sep 11, 2009 at 5:14 pm

Very Appropriate………………….

Sep 11, 2009 at 5:19 pm

Really simple – a great logo for the name of the company.
Well done!

Aslam A Memon
Sep 11, 2009 at 5:36 pm

finally i found something which is good while using the pause sign – i never really liked ‘play’ logo where they used the play sign instead of ‘a’ – very well done is font selection and very nicely executed

great job

Sep 11, 2009 at 5:45 pm

A bar in Leicester has been usin this logo for about 5 years. I’ll try and find a link.

Sep 11, 2009 at 6:18 pm

very basic….to the point….love it.

Sep 11, 2009 at 7:28 pm

well done ^__^

Sep 11, 2009 at 7:47 pm

Logo is brilliant. Not a good name for a Fitness Studio better for a Yoga Studio.

Sep 11, 2009 at 8:09 pm

Bad typography!

Sep 11, 2009 at 8:35 pm

simple but i don’t like the typography too.

Sep 11, 2009 at 10:00 pm

Now this is one is pretty simple too but very well deserved logo of the day. :)

Sep 12, 2009 at 1:16 am

Here’s a photo of the bar in Leicester with the same logo. https://bit.ly/2DPIz

Sep 12, 2009 at 5:38 am


Sep 12, 2009 at 6:33 pm

I like this logo, easy to explain the form to someone who hasnt seen it. (Not a very inspiring name for a fitness club though).

Aslam A Memon
Sep 13, 2009 at 9:31 pm


this is spooky… do u know the designed of tht logo of tht bar – LOTD judges must see this things

Douglas Bonneville
Sep 15, 2009 at 2:28 pm

I saw the logo and the company industry (fitness) and looked for a connection. My instant thought was that the rounded puffy letters refer to being out of shape, and the “II” was a pair of legs, but it was confusing…no feet? I couldn’t get the connection. Then I got the visual connection between the company name and the “II” button. I’m not seeing any connection. This seems great for video editing company or something.

Sep 16, 2009 at 3:05 pm

Sorry, not a fan. Just like the ‘Play’ logo, this logo feels a little too much like uni student work. Feels like an easy answer to the name, without delving into what the business actually does. Push it further!

Sep 17, 2009 at 10:16 pm


Kevin Burr
Sep 18, 2009 at 6:12 am

Not a very creative or unique logo in my opinion. The use of a pause symbol as the letter u in the word pause has been done to death. Almost as bad as using the number 8 for the letter g in eight.

Oct 6, 2009 at 9:30 pm

Nice and simple and illustrated with clarity.

20 Best Inspiring Logos « Powerusers
Oct 14, 2009 at 6:45 pm

[...] 15. Pause [...]

Apr 5, 2010 at 9:26 pm

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Apr 7, 2010 at 6:28 am

o??????? ??o?! ?? ???? ???????

Jun 4, 2010 at 9:32 pm

The bar in Leicester, England has been around for at least four years as I have a similar photo, as it really struck me as well done. Other’s in Leicester said it has been around a long time with that logo.