(434 votes, average: 4.32 out of 5)
Logo Of The Day Award Winner:

2009-08-17 | Fresh Fruit Baskets

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“Fresh Fruit Baskets (in development) is a gourmet retailer of organic fruit baskets. They approached me to do a re-brand of their company as they had a recent move to organic products and desire to target corporate clients. The mark is orange wedges with fresh drip flying upward that also creates an abstract basket.”

Credits: Josiah Jost

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20 Comments to “2009-08-17 | Fresh Fruit Baskets”

Aleksandar Tasevski
Aug 17, 2009 at 11:59 am

I like it very much. Good work!

Aug 17, 2009 at 1:06 pm

clever i like it!!

Heather Graef
Aug 17, 2009 at 1:08 pm

Instantly recognizable as an orange and a basket. Clever.

Aug 17, 2009 at 1:27 pm

Been a favorite of mine for quite a while now. Really one of your best designs Josiah. Great work!

Josiah Jost | Siah Design
Aug 17, 2009 at 2:59 pm

Thanks all! You can see their old logo as well as the new logo in use on their stationery here:



Aug 17, 2009 at 6:12 pm

very nice logo! logo itself could be a bit bigger, though…

Aug 17, 2009 at 6:16 pm


Ebi Atawodi
Aug 17, 2009 at 7:20 pm

Really like this Josiah! I’m glad when I see clever simple logos that avoid the obvious cliche routes.

Mark Tyson
Aug 17, 2009 at 9:45 pm

love the mark

Aug 17, 2009 at 10:57 pm

wow!!! I just looked at your website Josiah and your logos are amazing!!

Aug 17, 2009 at 11:54 pm

ooooh I didn’t see the basket at first but now that it was mentionned, it is clear as day!

I like it, simple and efficient. Not much ways this could have this much impact without being overcomplicated. I think it is brushing with perfection as it is.

Aug 18, 2009 at 1:11 am

awesome logo, great job bud!

Aug 18, 2009 at 1:53 am

Yes, it’s perfect. Well done.

Lucas Reis
Aug 18, 2009 at 4:50 am

Congratulations, one good perception.

Aug 18, 2009 at 8:08 pm

Simple, clever and elegant… Very well done

Aug 19, 2009 at 12:05 am

i like the double meaning… but as someone said earlier u can make the logo a bit bigger it’ll look better :)

Torrie Foster
Aug 20, 2009 at 12:30 am

I absolutely love it.

Aug 23, 2009 at 7:43 am

LOVE this one!

Aug 27, 2009 at 12:05 am

I really like this, it is nice and simple with a strong concept that works brilliantly.

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