(271 votes, average: 2.34 out of 5)
Logo Of The Day Award Winner:

2009-07-07 | BNB

“BN Business is a supplier / retailer of office equipment. In short they call themselves BNB.

My assignment was to communicate BNB’s area of expertise as clear as possible and to create a logo that could form the basis of a new identity system.”

Credits: Stefan Romanu

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13 Comments to “2009-07-07 | BNB”

Armig Esfahani
Jul 7, 2009 at 12:06 am

awesome! unique!

Jul 7, 2009 at 12:09 am

Love the use of paper clips. Quite inventive and memorable.

Jul 7, 2009 at 12:31 am

I’ll be honest, I would never have guessed that this was to spell out “BNB” without seeing the name of the company above it. I like the concept, but I found it pretty hard to read =/

AG Designworks
Jul 7, 2009 at 4:06 am

It would have taken me a while to come up with ‘bnb’ on my own.

The logo looks as though it was designed to bleed off the top and bottom of the assigned space. I’d be interested to see how it functions on it’s own, without two sides to bleed off.

Jul 7, 2009 at 4:42 am

Not really feelin this. It’s too hard to read even knowing the name. Plus I have seen several different logos using paper clips recently.

Daniela Zeckua
Jul 7, 2009 at 5:59 am

I like it but too hard to read it.

Michel Cabelho
Jul 7, 2009 at 8:59 am

The concept is great but a little hard to identify “bnb”.

Jul 7, 2009 at 5:15 pm

A very nice concept.
However It took me a while to try figure out that in was BNB.
Nice none the less.

Shamoon Altaf
Jul 7, 2009 at 5:25 pm

The design is very creative but its very hard to recognize if you don’t know the company name.

Jul 8, 2009 at 12:46 am

I could never have guess those trombones were supposed to be letters.

Heck even now that I know they are supposed to be, I still have a hard time figuring it out.

I agree that it is a creative and original idea but it could have been better executed.

Samuel Guebo
Jul 8, 2009 at 2:32 am

Hard to read..but nice logo anyhow.

Mitch W
Jul 8, 2009 at 7:01 am

I reallllllly don’t like this logo. The concept is good, but the execusion could have been better. Too hard to read and for some reason looks dated. Maybe because to me it looks too literal.

Jul 10, 2009 at 11:06 am

ummm, i dont think it will fit in anywhere, and its hard to read, redesign it is the best thing to do.