(257 votes, average: 3.39 out of 5)
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2009-06-20 | Digital Angel


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Logo for an online store selling portable digital electronics.
Below is a description from the designer’s portfolio page.
TASK

The client set the task of developing a rather simple and easy to remember image, which could be recalled by anyone who saw it.

SOLUTION AND RESULTS

The ease and lightness of execution and the simplicity of the emblem were used to emphasize the “purity” of the name. During the development of the lettering, the abbreviation (“D”, “A”) was marked out in a graphical image and then stylized under the wings of an angel. To provide a more “digital” look, the angel’s halo was depicted in the form of a CD.

AWARDS:

-The 1st award at the international competition of logo, trade marks and corporate identity – Identity: Best of the Best 2006. (“?ommerce and services”)
- Logolounge 4, 2007.

Designer: Firon


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28 Comments to “2009-06-20 | Digital Angel”

Steve
Jun 20, 2009 at 12:15 am

awesome logo, very clever, clean, simply yet intuitive


 
Mike
Jun 20, 2009 at 12:15 am

Nice mark, nice concept, although the text font I think could be better. Looks like the David Airey logo too.


 
Mike
Jun 20, 2009 at 12:22 am

….looking at the larger version via the link, I take back my comment about the font.


 
Carson Shold
Jun 20, 2009 at 12:25 am

Yea I agree with Mike, first thing I saw was the David Airey logo. http://www.davidairey.com/


 
Rodrigo
Jun 20, 2009 at 12:26 am

Very nice, clean and effective. Well done.


 
Tom
Jun 20, 2009 at 12:28 am

David Airey, Amen.


 
Mark Tyson
Jun 20, 2009 at 12:29 am

It’s great, well done. I’d like to see it applied, I’ll click through to your site and see if you have pictures of it in use. Perhaps the text is a bit small, the graphic element above dwarfs it a little.


 
Ishita
Jun 20, 2009 at 12:32 am

nice… but does a cd really say digital? maybe a line would have simplified the logo.. but all in all well thought of!


 
Eric Schultz
Jun 20, 2009 at 1:23 am

It looks like a water company logo at first glance


 
DChuck
Jun 20, 2009 at 2:26 am

I’m glad the initials didn’t make it in the final result. it looks great as it is.


 
Daniela Zeckua
Jun 20, 2009 at 3:41 am

Great… nice logo


 
haRacz
Jun 20, 2009 at 3:51 am

Same font as on http://www.davidairey.com/


 
James Hsu
Jun 20, 2009 at 7:02 am

I dig it, however one could argue that it is very similar to the logomark for David Airey.

http://www.davidairey.com/


 
Habs
Jun 20, 2009 at 8:32 pm

nice logo, but very unoriginal with the font… its the exact same font used for the David Airey logo


 
Mariusz
Jun 21, 2009 at 12:27 am

@Habs: yeah, I was just supposed to write that it looks like a rip-off off David Airey. ;)


 
Azul
Jun 21, 2009 at 1:27 pm

It is like David Airey’s logo but to the designer’s defense, there are a lot of logos that look like that. It just so happens that David Airey’s logo is quite famous and well-known in these parts of the web. A famous font is even similar to that kind of design, try searching the ‘Danube Pro’ font by Levente Halmos.

It is a nice design but not a unique one at that.


 
Max
Jun 22, 2009 at 2:13 am

Yeah nice logo – it’s tru that Danube Pro is widely used – there’s another example on http://www.engage.co.za that i quite like.


 
Valerie
Jun 22, 2009 at 8:40 am

There is not a lot you can do when the font is the main points in a logo. They’re going to be similarities.


 
Tom OKeefe
Jun 22, 2009 at 4:43 pm

yes David Airey uses this same style with his mark. I also pointed this out months back when this same logo was showcased on another site.
It’s not so much that David Airey owns that font it’s just that it reads as the same way David Airey uses this font. Yes It’s an angle I see that but it’s hard to compare the two.
Then again when Quark Express used it did anyone say they got it from David Airey? Better yet when Scottish Arts Council used it for their mark did anyone mention David Airey? how about these others:
bahamas.com
http://www.artworkers.org
torontounlimited.ca
designers-network.com
midasproductions.ie
moen.com
bavac.no (kinda)
dlrceb.ie (another twist of it)

so ok David uses it. Fair enough.

WHO CARES? *YAWN*

-Tom


 
Tom OKeefe
Jun 22, 2009 at 4:46 pm

yes David Airey uses this same style with his mark. I also pointed this out months back when this same logo was showcased on another site.
It’s not so much that David Airey owns that font it’s just that it reads as the same way David Airey uses this font. Yes It’s an angle I see that but it’s hard to compare the two.
Then again when Quark Express used it did anyone say they got it from David Airey? Better yet when Scottish Arts Council used it for their mark did anyone mention David Airey? how about these others:
bahamas.com
artworkers.org
torontounlimited.ca
designers-network.com
midasproductions.ie
moen.com
bavac.no (kinda)
dlrceb.ie (another twist of it)

so ok David uses it. Fair enough.

WHO CARES? *YAWN*

-Tom


 
Azul
Jun 22, 2009 at 7:18 pm

Right on the dot, Tom.

Just what I was trying to say (but of course, you said it much much better). People think that every design that resembles that of david’s logo is a copy of his. Well, they have to open their eyes wider to see that there are a whole lot more logos with similar styles which I’m sure were before David’s.

Just my 2 cents.


 
Mario
Jun 24, 2009 at 1:43 am

Nice sorry.. but sorry, it reminds me of other logos… whether it be David Airey, Bahamas.com or who ever else doesnt really matter.. the fact remains that it reminds me of other logo’s which makes it just an ‘ok’ one…

But i do really like the rest of the logos in their website. http://www.firon.com/portfolio/identity/ :)


 
Mariusz
Jun 24, 2009 at 4:49 pm

@Tom: this is basically David Airey’s logo with a circle added on top. Everything looks almost exactly the same. That’s the point. Most of the sites you’ve listed were creative enough to think about other uses of Danube. This is almost a copy, to be honest.


 
Catherine
Jun 24, 2009 at 11:33 pm

Jeff, this one is so obviously ‘David Airey’.

So… ?


 
Paul
Jun 26, 2009 at 2:54 am

david airey’s mark …?


 
Graham
Jul 7, 2009 at 5:31 pm

Nice idea! Very modern.


 
Angel
Jul 11, 2009 at 4:50 pm

Looks like someone forgot to do their research before they started the project…..


 
apernett
Jul 18, 2009 at 2:44 pm

David Airey logo with a circle and some font under? Please!!! Hideous rip-off!!!


 

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