(449 votes, average: 4.28 out of 5)
Logo Of The Day Award Winner:

2009-05-21 | Vivid Ways

Read the design process & making of here.

Designer: Chris Spooner

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27 Comments to “2009-05-21 | Vivid Ways”

Tom OKeefe
May 21, 2009 at 12:27 am

I really like the VW illustration and the colors used. The step-by-step for this was nice to see. Good to see this logo on here.


Jesse Pinho
May 21, 2009 at 1:56 am

I like it, but… what kind of company is this? Given the fact that the logo features the full spectrum of colors, it looks like a printing company.

Carson Shold
May 21, 2009 at 2:09 am

I think it’s fantastic. The unique shape of the VW makes it work well in grayscale as well, something most logos should strive for.

May 21, 2009 at 3:25 am

I am fan of Chris and his work…..

Rally Really Cool Logo

May 21, 2009 at 3:34 am

Wow, really good and conceptual and quite colorful too.

May 21, 2009 at 6:02 am

This logo is pretty awesome. I love the colors ‘n really enjoyed reading the design process.

Pascal Assaleh
May 21, 2009 at 9:57 am

I agree very well done, I love the use of the colors

May 21, 2009 at 11:15 am

I like it, the colours work well. The only let down I can see is that you can’t print it with just VW without the “Vivid ways” underneath. The Logo itself could work but you’d have to really instill the colour and shape with clients to recognize it.

May 21, 2009 at 12:41 pm

I really love the colour and the contrast between the black type and the colored ribbon bubble!

May 21, 2009 at 6:29 pm

Solid logo… nicely done!

May 21, 2009 at 9:43 pm


May 22, 2009 at 12:07 am

it’s a nice logo.

If I hadn’t read the design process article I would still be wondering what it was for. maybe a short description would help.

But I like the wave and gradient effect.

Mitch W
May 22, 2009 at 6:36 am

Very nice logo. From the moment i saw it, i was like WOW. Very well executed, and very original.

The design process part was really interesting as well.

Callum Chapman
May 22, 2009 at 9:18 am

Absolutely love this logo, as well as the process that Chris posted on his spoongraphics blog!

May 22, 2009 at 11:43 am

Type could be better selected. The dots on the i’s are too dominant & big. I don’t understand the concept behind the mark by itself but I suppose as long as the creative story behind the logo is told, it gets judged higher.

Paul Randall
May 24, 2009 at 6:51 am

I’ve liked this since I first saw his blog post on the creation of this logo.

Instant Inspiration + Student Mobiles
May 28, 2009 at 12:35 am

[...] interpretation of Chris Spooner’s Vivid Ways Logo. Spooner’s logo also was also awarded Logo Of The Day earlier this [...]

Jun 9, 2009 at 3:04 am

good use of the full spectrum effect without looking rainbowy, aka hippie.

Sonia J.
Jun 30, 2009 at 10:31 pm

Have you seen guys the new logo of “Google wave” the new amazing communication tool of google?? They are very very alike!!!



[...] Vivid Ways [...]

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[...] 1. Vividways [...]

Nov 3, 2011 at 6:22 pm

Cool & Fresh Logo Design
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Jun 17, 2012 at 12:49 pm

Great work Chris


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