(193 votes, average: 3.47 out of 5)
Logo Of The Day Award Winner:

2009-05-18 | Tap Project

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“In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.

Growing from just 300 New York City restaurants in 2007 to thousands across the country in 2008, the Tap Project has quickly grown into a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.

During World Water Week, March 22-28, 2009, the Tap Project once again raised vital donations and awareness for UNICEF’s water and sanitation programs. For every dollar raised, a child will have clean drinking water for 40 days. All funds raised support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.”

Designer: Zohrab Gevorkian

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10 Comments to “2009-05-18 | Tap Project”

May 18, 2009 at 2:10 pm

One of the greatest projects ever. The identity is clean and direct. Regardless of the mark the way this project generates donations is genius.

May 18, 2009 at 5:32 pm

I love this logo! So refreshing…like a glass of tap water…mmmm..

By the way, the designer of this logo is Zohrab Gekorvan. A friend of mine who will soon be going to his alumni art school keeps in touch of him and she said she will show him this link. :b

Callum Chapman
May 18, 2009 at 6:49 pm

I like this logo, so simple and clean. It’s a great projecet, too :)

Mark Tyson
May 19, 2009 at 12:27 am

Am awaiting the ‘Fresh Air Project’ with baited breath. Alternatively just put more tax on bottled water buyers, who IMHO, deserve to pay more. The logo is so-so.

Michael Stout
May 19, 2009 at 1:20 am

Very nice type/icon agreement.

May 19, 2009 at 4:07 am

There is no question that the project and the movement surrounding it is fantastic, but I agree with Mark above that the logo could be much stronger.

May 19, 2009 at 8:03 am


May 19, 2009 at 6:39 pm

sorry, the designer’s surname is Gevorkian.

May 20, 2009 at 9:55 pm

Very nice idea!
I like the way the glass appears to be saving water that would otherwise be dripping.

Logo Of The Day | 2009-08-27 |
Aug 28, 2009 at 1:20 pm

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