(317 votes, average: 2.85 out of 5)
Logo Of The Day Award Winner:

2009-05-15 | City Rail

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Sydney’s rail network logo.

Designer: Unknown

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27 Comments to “2009-05-15 | City Rail”

May 14, 2009 at 4:19 pm

is this some sort of sick joke??

Callum Chapman
May 14, 2009 at 5:54 pm

I like the idea and how it suggests that trains are a quick way of getting around but it does my eyes in a bit!

May 14, 2009 at 6:03 pm

Very efficient: gives an immediate understanding of the fuzzy timetable!

May 14, 2009 at 8:38 pm

Ignoring the stupid blur, I’m pretty sure that I’ve seen this exact logo used somewhere else. Any guesses?

May 14, 2009 at 9:30 pm

blur on a logo??? bad idea…
You dont need to motion-blur a logo to give the idea of motion.. just throws to the trash the challenge of designing a logo.

May 14, 2009 at 9:40 pm

Fianally someone who is stuck in time with a “YOU CAN’T FAX IT! – comment” …

May 14, 2009 at 9:44 pm

“Fianally someone who is stuck in time with a “YOU CAN’T FAX IT! – comment” …”

what do you mean with that Dominic?

May 14, 2009 at 10:31 pm

Today you totally have the ability to reproduce logos that use gradients, shadows, blur and what so ever… So why not use these things? Of course only if it makes sense, not just because you can. You can still keep the rules of a good logo, but some aspects of 20 years ago just dont fit anymore. In this case, the blur effect fits perfect. Of course you could just use basic shapes to show motion, but the blur effect makes it much clearer.

Paul Randall
May 14, 2009 at 10:51 pm

I’m not a huge fan of the motion effect, or type, but it does a good job of looking like a rail company logo other than that.

May 14, 2009 at 10:54 pm

Ok, i agree with you when you say that today we have the tools to provide all these effects to the logo creation.
But because i have those resources i could never use blur on a logo, gradients & transparency sometimes make a little difference on the logo depending if its for print or screen only.

Do you use blur on your logos?

In my opinion this logo isn’t a good example.
It could never be logo of the month.

Besides (on the tag) that isn’t yellow.. its orange, or perhaps, my monitor is not well calibrated.

May 14, 2009 at 10:59 pm

Well, like I said, only use it if it makes sense and if it provides something that totally matches your idea behind the logo. not just because you can. I haven’t used blur in a logo yet, but its not something I would exclude in general when creating a logo.

Chris Siegle
May 14, 2009 at 11:53 pm

somehow, just because this logo breaks the rules of a good logo, it makes me like it. i like the speed that it projects, it makes me picture the train flying past me with a crisp logo on the door, being blurred by the speed that its moving at. i love the typeface as well, it goes well with the speed element

May 14, 2009 at 11:55 pm

I am also stuck with the impression I have seen this logo before.

it just didn’t have the blur and didn’t sport the same name.

I’ll do some researches and keep you all informed

Dirk Leys
May 15, 2009 at 12:05 am

It’s not totally the same, but it reminded me of the Dutch Railways logo: http://ns.nl/

Siebe Kruize
May 15, 2009 at 12:47 am

Looks like dutch logo for Traincompany http://www.ns.nl

May 15, 2009 at 6:33 am

http://www.on-lineamsterdam.com/travel/images/ns_logo.jpg at least they turned it upside down lolz

May 15, 2009 at 8:59 am

“I am also stuck with the impression I have seen this logo before.”

Me too!
The closest resemblance I can remember is:

May 16, 2009 at 8:37 am

I saw a blurred Sitepoint.com (http://www.sitepoint.com/) logo, which might be unfair on my part since there are differences and these are very generic shapes.

May 21, 2009 at 12:58 am

Despite my distaste for CityRail, I believe the logo is well done.

Having seen it on trains in real life many a time, I can honestly say that it works well in portraying speed, efficiency and loyalty. (Pity the service it represents does not live up to this.)

The fact that it does have a motion blur, unlike any other logos around, helps create visual equity unique to CityRail.

Jun 17, 2009 at 6:58 am

I think this a great logo (pity about the company involved)
it works for the following 3 reasons:
1 – It suggests the word “S” for Sydney (the location of this organization)
2 – It suggests a railway track diagram
3 – And it is also blurred to suggest the movement of the logo on a train going past you on the station…damn missed it again!!

Jul 16, 2009 at 3:29 pm

Correct me if I’m wrong but is this the work of Ken Cato (Cato Partners). These guys have been around for longer then I can remember and have produced almost every iconic Australian logo. As for this one though I don’t think it is that visually appealing but the logic behind it is excellent as Matt suggests. I think you have to understand more about the history or stories behind Cato’s logo’s to fully appreciate them.

Aug 25, 2009 at 5:39 am

Sydney cityrail logo.

Oct 30, 2009 at 7:23 am

lol i guess this is cool if you don’t want real world applications such as the actual train…

Sep 23, 2010 at 2:10 am

The logo has been around for years. It’s just the motion blur that is new.

If you type ‘Rail Logo’ into Google images you will get yet another similar one (if you think you recognise that one, maybe you do from Lego).
I’m sure I have also seen the *exact* same one that it used to be (sans blur) in photos from Europe somewhere, maybe the UK. I’m still on the hunt to find it though.

Also, It’s orange. It used to be yellow though.

Daniel Evans
Sep 23, 2010 at 7:06 am

It’s not great for the eyes so I don’t know if that’s a deal breaker right there given a logo should be nice to look at, but I think there’s an element of greatness in this.

Seems like a lot of people are stuck in a mindset that design should dictate technology that’s been used for the past 30 years. Gradient / blurred logo’s will look bad in a fax in the same way they would look bad on a CGA monitor. People need to get with the times!

Nov 9, 2010 at 7:45 am

I’ve always loved this logo. The original logo was exactly the same WITHOUT the blur. I was riding the train one day and noticed that they’d changed the logo to include the blur. I saw it on a moving train and thought the blur was caused by my eyes not capturing the logo because the train was moving! On closer inspection, I noticed that they’d added blur to the logo.

I don’t care that the logo can’t be reproduced in certain contexts without losing what’s special about it — the logo itself exists without the blur. I LOVE that they’ve done this, and put everywhere, on trains moving and great speed. Awesome. Kudos to the designer.

Jan 4, 2011 at 7:28 pm

I can’t decide if I love it or hate it. I suppose that simply in being provocative, it has achieved a level of success. Although I agree that in the days of new media, rules aren’t as hardfast as they used to be. However, in this case, I’m not sure I dig it. Part of me likes it, and part of me wants to stop looking at it.