“Advanced House is a mix of coffee shop, cigar store, and wine store in são paulo, Brazil. The enclosure A brings the aroma idea presented in all products, as well the A client connotation.”
Can be seen in use here.
Designer: Guilherme Sebastiany
- Alisha: Great work on this website I really like it, ...
- heather knight: good post ...
- cach thu dam cho nu: phong kham phu khoa uy tin tai ha noi...
- fptvp: Thanks share!...
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
it looks good but I don’t think it’s telling anything
once again a logo that doesn’t communicate a clear message… and some of the letters seem to be wrong… some of the lines dont fit… check the S and E at the end…
Reminds me of the Wordpress logo, which I like for Wordpress, but probably shouldn’t be used for other identities as well. I also agree that I do not have any idea what this would be for?
I agree on all those points. It seems ‘nearly’ there, both in the logo and font.
Some of the curves in the logo look a little forced, and not as flowing as maybe they should.
I took a look at it in action, and I do have to agree that it’s not as strong as it could be.
Just skimming over the blurb I thought it was just for coffee, and I could see this on a package of coffee ground in a store.
The “A” reminds me of the “A” in the art institute logo
https://www.artinstitutes.edu/miami/
I agree with DChuck – looks good, but it is not selling me anything
Not all logos should “tell” you something in a literal sense. If you need to see an actual cigar or a coffee cup for you to consider this a good logo, then you have a very reductionist view of visual communications.
Communication happens at different levels; some rational, some more subtle, some even subconscious. If you don’t agree with this then perhaps all of you also think that color, for instance, has no communicative properties.
It’s a good logo and I very clearly see the representation of aroma and smoke. Perhaps more elegantly that most of you would like.
I have to agree and also disagree.
From the standpoint of simplicity and reduction/scale, I think it is just about as good a design as I’ve seen. I think the key limitation has to do with the fact that “Advanced House” does not say coffee, cigar or wine. Overall, I like the type treatment and I think the mark is almost there.
The primary limitation has to do with the name, I think (which is not the designer’s choice).
I do like this logo, but I think it could be tweaked a little more. The swoosh of the A/circle enclosure looks a little like a nose to me, but I think the idea of aroma could be more strongly emphasized with a little more attention to spacing.
Further, I have to agree with nhDesign that the limitation is partly to do with the name, but I think the logo has the possibility to overcome this.
Meh, I think it’s a great logo for who the target market of that business is for. Those people are probably very sophisticated and as such, the logo does a great job conveying that vision of the business. It doesn’t need silly little cigar or wine icons.
But perhaps you some of you guys would like some cheese with your whine?
https://www.statefishart.com/images/ART-INST-LOGO_001.GIF Looks pretty familiar…
I think the mark as a design is quite beautiful. Does anyone else see a spade in the bottom of the letter ‘a’? That having been said, I agree with the comments above that the logo’s design does little to convey what the business it represents is/does.
dchuck (first comment) to be fair, some of the most famous logos.. McDonalds… its just an ‘M’ but yet so significant… it doesn’t always have to tell you what the company does.
The swoosh in the A communicates to me the trailing wisp of cigar smoke and the swirl on the surface of a latte. The main questionable point for me is the typeface of the Advanced House text.
memorable logo with a style! mbravo Sebastiany!