(277 votes, average: 3.90 out of 5)
Logo Of The Day Award Winner:

2009-03-13 | Sour

“This is my personal logo that I use for my various entrepreneurial ventures.”

Designer: Damon Maddison

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18 Comments to “2009-03-13 | Sour”

Mar 13, 2009 at 12:32 am

Really vibrant and engaging. I like it a lot.

The font has a hint of rebellious graffiti to it as well.

Mar 13, 2009 at 12:34 am

can’t say i’m big fan of this one… :S

Fabian Marchinko
Mar 13, 2009 at 12:34 am

Very cool!

Mar 13, 2009 at 12:35 am

reminds me of Bruce Lee’s jumpsuit. Ahhh! Good times.

I like it, I see the lemon in the U and I like the font. It’s simple and clear.

It should transfer to B&W very well too.

Chris Gedrim
Mar 13, 2009 at 1:10 am

I always try to guess what the logo of the day is advertising, before I read the description… this one screamed ‘tequila bar’!

I really like it, clean, fun, vibrant… two thumbs fresh!

Mar 13, 2009 at 1:21 am

I like this one with the graffiti-ish font and lemon slice – the sour aspect comes through on a couple of levels. Pretty nice work!

Mar 13, 2009 at 2:38 am

I like the whole concept of the logo; the color, the lemon slice in it and the font too.

Mar 13, 2009 at 8:44 am

Love this
The version on the website is slightly better looking (shape of lemon).

Mar 13, 2009 at 12:14 pm

Makes me think of those sour warheads. Are they still being made?

James Hsu
Mar 13, 2009 at 1:03 pm

Yes, Warheads are still in production.

In regards to the logomark, I’m a huge fan of iconic images incorporated into type. Very clever, and very well executed. +1 in agreement with the hint of graffiti rebelliousness attribute in the type.

Mar 14, 2009 at 1:55 am

Nice one indeed :)

Mar 14, 2009 at 6:49 am

nicely done

Mar 16, 2009 at 3:29 am

This is a fun one!

Brian Cassidy
Mar 26, 2009 at 3:18 am

The use of the lemon as the U is really well done. I love logos that use a solid outline and then fill with color. This allows it to be converted to black by simply removing a color. It’s fresh and really conveys a ’sour’ feeling. Well done. I really like this logo.

The only thing I don’t like are the cookie cutter packages you/they are offering on their site. ~$130 US for a logo and ~$50 US for Business Card, Letterhead and Envelope. You should pick up a copy of “Graphic Artists Guild Handbook : Pricing & Ethical Guidelines”

Ricky Sam
Aug 16, 2009 at 8:49 pm

GOOD WORK omg so cool to see your on here!

Aug 16, 2009 at 8:52 pm

Wow Damon! Awesome stuff!!

Aug 17, 2009 at 8:09 am

well done Damon!

Dec 3, 2009 at 6:11 am

Not a fan. Using anything in the place of a letter is only acceptable if there can be no doubt what the letter’s supposed to be. I guess it can’t really be anything other than a “U”, but if even 1% of the target audience can’t see the U, then it fails.