2009-03-10 | Tall Tales

meh… could have been worse.
could have been better too, but it’s not bad by itself.

Interesting. At first I thought it was a brain. Ha! After looking further I like it better.

I think they have tried to be too clever here. The logo looks very busy, and I had to spend a few seconds working out what it was supposed to be.

The Toblerone logo acheives the same effect, but there is much less emphasis on the hidden elements.

the logo is cool, but it seems like they serve deer rather than duck to me.

I personally don’t see the head, but I do see a duck and a fish actually, which is odd, but is that supposed to be the intellect of the logo? To see things that arent’ really there or aren’t supposed to be there?

Rahul:
I think duck and deer are both on the menu

Jon:
I see the fish also. The head is lost to me, though.

I see a horses head. I think. Right in the middle of the brain, right above the duck :p It’s a nice concept but the antlers seriously outweigh the deer head in my opinion, and I think that throws it a little

Looks a lot better in use… maybe a texture applied to the preview here would make it look better.

Oh wait, is that a fish above the duck? Looks like a salmon jumping from left to right…

This is a cool use of white space, but it’s not an outstanding logo in my opinion.

Nice!!! I like this one a lot. Very memorable too.

I’d lose the “t” on each side, they look quite out of place. I understand the concept of hiding images in the negative space of the antlers but I think a buck with ridiculously large antlers would have sufficed. Trying to hide the other images makes it to busy and dare I say… A little ugly.

I think its great, its very interesting and gets people talking.

I see the duck, but try as I might I don’t see any head???

Ohhh grrrrrr this is like those stupid optical illusion posters that I can’t get either … What fish? What head? help this is driving bonkers!

LOL this is a great image because of the hidden pictures extreamly thoughtful! … as a logo not too much, very difficult to grasp.

I see a t-rex.

..and a martini glas xD

I don’t understand why the duck and the fish have to be there. It’s clever, but the negative imagery distracts from the strength of the underlying idea.

I like the image a lot, but the two “T”s just seem like an afterthought…

I SEE THE HEAD!!!
at last after ripping my eyes out, I finaly saw the monkey face over the duck.

Hint: the jawbone is kind of detached on the bottom left of the face and it uses 2 antlers parts for the eyes details.

The salmon was easier to see thou

I like it. The huge horns with the animals in the negative space really adds to the idea that it’s and exaggerated Tall Tale.

I think it’s cool. It’s definitely stronger in the usage context (see link). I like the fact that you have to stare at it a bit to discover the duck and leaping bass in the horns. Nice work.

Very gripping use of negative space. I would only suggest a more dramatic font: probably a serif font. The plain, sharp lines don’t match and are overwhelmed by the rest of the logo.

Ok, so there’s a fish, which is above a duck which is above a deer. When I saw the name ‘Tall Tales’, it reminded me of what my grandfather used to say: “I once caught a fish that was thiiiiis big”, but I can’t think of a similar quote that would be applied to a fish or a dear. Then again, the restaurant has a ‘hunting’ vibe and these 3 animals are what are hunted the most I think. I think it’s smart and it had potential, but I think it’s trying to be too smart and will be lost on the larger majority of an audience.

It’s an awesome illustration but it doesn’t really work as the logo…