(268 votes, average: 3.34 out of 5)
Logo Of The Day Award Winner:

2009-03-08 | Toblerone

Ever noticed the hidden bear and fish inside the Toblerone logo?

Designer: Unknown

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21 Comments to “2009-03-08 | Toblerone”

rafael armstrong
Mar 8, 2009 at 12:36 am

Clever approach. I had never noticed the bear (my Toblerone exposure comes mostly through Joey on “Friends”). However, I’m seeing the “fish” as the bear’s left hind quarter.

Mar 8, 2009 at 12:47 am

Never noticed it before, but now ALL I can see is the bear!

Marnie B
Mar 8, 2009 at 1:03 am

Anyone know if the bear and fish are deliberate? Would love to hear something from either the designer or Toblerone on this.

Richard Gray
Mar 8, 2009 at 1:04 am

hard to know if they are intentional or the effect of serendipity. Like looking at clouds and seeing forms…

Mar 8, 2009 at 3:27 am

Yes, I’d known about the bear recently. Thanks for my friends on twitter.

Mar 8, 2009 at 3:53 am

The bear is deliberate. It comes from the weapon-of-arms for the city Toblerone originates from. Don’t know about the fish, I don’t think that is intended, as Switzerland has no coastal line.

Marnie B
Mar 8, 2009 at 12:31 pm

You know, after a closer look I think we’ll all find the fish is not a fish, but is the bear’s other leg. :)

Mar 8, 2009 at 12:54 pm

it’s a bear and of course it is deliberate – that is like asking if the arrow in the Fed Ex logo is deliberate.

Jon Bergan
Mar 8, 2009 at 12:57 pm

It may be deliberate but you have to wonder how many people will actually notice it especially when it’s reduced in size and on the side of a Toblerone packet.

I know when I get my Toblerone, I just want to eat the chocolate! :D

Mar 8, 2009 at 9:52 pm

Wow i never notice the bear!! but i still cant see the fish…

Mar 8, 2009 at 11:48 pm

That’s an very unique idea and I saw the bear right away but I’m not sure I would have if not told ;)

I see the fish.. crazy stuff!

Mar 9, 2009 at 3:50 am

I can’t believe I never noticed that in the Toblerone Logo. I have to agree with Marnie B about the Bear’s other leg and not a fish.

Mar 10, 2009 at 12:08 am

I’m with Marnie, it’s not a fish it’s the second leg of the bear.

But I actually noticed it right before reading the description. Which put me to shame because I’m a toblerone fan.

Still this is more visible when upscaled. hard to see on the chocolate bar wrapping itself.

Mar 10, 2009 at 12:44 am

I didn’t realise the fish is actually the bears left leg. He has a small left arm too in that case. The small part between his mouth and his right arm… See it? :)

Mar 10, 2009 at 5:36 am

Never noticed the bear before, but I love it’s use in this design!

Mar 10, 2009 at 6:29 am

Didn’t notice them until now. Neat!

Mar 19, 2009 at 1:03 pm

i don’t know about the bear v. fish thing. It is probably the leg of the bear but why isn’t attach to the hole body? to make it look more 3d? btw I ve never noticed that either and I am from Switzerland and see that logo probably 10 times a day :P

Mar 20, 2009 at 12:33 am

not crazy about it, the mountain looks more like an ant hill, also looks like other things but will stop at that.

Mar 20, 2009 at 2:52 am

I never noticed the bear before but when I receive a box a Toblerone I get tunnel vision and it’s one of the few packages I don’t stop to appreciate. :) I think the fish is subjective. I would love to see the original coat of arms logo to compare… anyone know where to find it online?

Aug 8, 2009 at 3:01 am

I see the bear, too. But please forgive me – there in the right I see a Ku-Klux-Klan’s cap.

Feb 4, 2011 at 12:31 pm

just an awesome logo…….