(224 votes, average: 2.73 out of 5)
Logo Of The Day Award Winner:

2009-03-07 | Chalk

Tags: , , ,

Bookmark and Share

“Chalk Apparel is a brand new UK clothing line and the hare represents fastness, quickness and alertness making it a hip brand.”

Designer: Dirk Leys

Related Logos:

23 Comments to “2009-03-07 | Chalk”

Mar 7, 2009 at 12:34 am

A very cool logo. I like the way they have used shapes to create the letters, e.g. the ‘C’

Cristhian Bedon
Mar 7, 2009 at 12:47 am

I agree, awesome design and it does seem like a hip hop brand to some sort.

Mar 7, 2009 at 1:04 am

it’s a nice logo. too bad comments don’t reflect the votes for now. I’m starting to think there is a bunch of people waiting on new logos to give them 1/5 for the heck of it.

like I sais, it’s a nice logo. the C could be clearer but all in all, I can easily picture a hoodie with this logo big in the back.

Mar 7, 2009 at 1:19 am

I’m not sure if I’m the only one who’s seeing this, but this is a rabbit…

Mar 7, 2009 at 1:41 am

I see the hare, and yes, it works. Everything works.

Kevin Burr
Mar 7, 2009 at 1:52 am

Just had the “Ah Hah” moment. Took a second, but WOW..very cool. I would agree that the ‘C’ could be more legible. But still, very nice concept.

Mar 7, 2009 at 2:33 am

the rabbit looks like it is lying down rather than being speedy. Nice concept though.

Shawn G. Strong
Mar 7, 2009 at 2:37 am

Not gunna lie: I didn’t see the hare until I read the description.

Mar 7, 2009 at 3:09 am

It took me a while to see the rabbit, I was looking for chalk first. I’m always impressed by using text to make shapes like this! I wish I could see the rabbit a bit more and the “a” a little bit less, but great work!

Le Minxxx
Mar 7, 2009 at 3:26 am

Very creative and fluid…I like ;)

Mar 7, 2009 at 4:33 am

good logo, just dont see how it relates to the name at all… but i suppose that isnt always necessary… just helps on sites like this one

Mar 7, 2009 at 4:47 am

Love how the name forms the rabbit, but I agree with Brian that the name Chalk does not associate with rabbits or speed very well. Cool design though!

On another note, did you hear that my town suffered a huge explosion? Check it out at:


or twitter the hashtag #bozexplod


Roy Nottage
Mar 7, 2009 at 5:25 am

The letters make the rabbit look skeletal and dead. Like you are looking down at it on the floor.

I do like the look of the logo a lot, just not the meaning.

Mar 7, 2009 at 9:12 am

“fastness, quickness and alertness”

I really don’t think so. At least not for me. I also find the shapes kind of ugly.

Sorry to give only negative remarks. I always try to say something possitive, but not this time. :(

Mar 7, 2009 at 9:15 am

Glad to see that there’s a lot of really great work on designers portfolio website :D

Mar 7, 2009 at 11:41 am

cute tail

At first glance this poor eater bunny looked like a fish skeleton to me.

Mar 7, 2009 at 11:43 am

hmmmm lets make that eaSter bunny

Mary Ann
Mar 7, 2009 at 2:10 pm

Didn’t see the rabbit until my hubbie showed it to me. So if one never sees the bunny, the word chaulk is weak. Least favorite of those I’ve seen on this site.

Mar 7, 2009 at 11:25 pm

Agree with Mary Ann … i haven’t seen the hare and obviously i’m not the only one. Without recognizing the rabbit the logo just looks poor.

Mar 9, 2009 at 10:56 pm

Roadkill :p

Brian Cassidy
Mar 11, 2009 at 1:20 am

I don’t know how anyone could have missed the rabbit. It was plain as day to me. I really like how the designer distorted the letters. When doing something like this it’s very easy to over distort the letter forms so the created image pops out. The fact that he was able to make you guys see only letters at first and slowly discover the rabbit makes it a success in my book.

Mar 13, 2009 at 7:36 am

Very recognizale and distinct logo, so points for that and the creative typography. The intended message of the hare is not what I would naturally pick up on: to me rabbits = breeding. Overall a fine brand identity. 4/5


How do I get the McAfee logo back on top of my task bar to see if any websites are harmful or good?