(289 votes, average: 3.57 out of 5)
Logo Of The Day Award Winner:

2009-03-02 | ABC

“Paul Rand’s 1965 redesign of the trademark for the American Broadcasting Company reduced the information to its simple essence while achieving a memorable and unique image. The continuing legacy of the Bauhaus and Herbert Bayer’s universal alphabet informs this trademark, in which each letterform is reduced to its most elemental configuration.” Source: Logo Orange

Designer: Paul Rand

Related Logos:

11 Comments to “2009-03-02 | ABC”

Cristhian Bedon
Mar 2, 2009 at 12:31 am

This is a classic, as it still stands and people know what it is. It is also a great acronym.

Mar 2, 2009 at 8:07 am

Paul Rand…and all is clear;)

Mar 2, 2009 at 4:58 pm

another great logo that uses Bauhaus typeface is Mead, was just look at it yesterday, so nice.

Mar 2, 2009 at 8:03 pm

one of the logos that is mainly good, because it is established and everyone knows what it stands for.
sure, it looks good, but its just a circle with abc in it…

Mar 3, 2009 at 12:50 am

this has been around for a long time for a reason!

Mar 3, 2009 at 5:03 am

classic logo … timeless mark.

Loren @Dominic
Mar 6, 2009 at 4:20 pm

The simplicity of it is why it’s good. It’s more than a “circle with a name in it.” And yes the equity of this mark holds it up well, but trust me, the initial feeling it gives off is incredible.

“A trademark, which is subject to an infinite number of uses, abuses, and variation, whether for competitive purposes or for reasons of “self-expression,” cannot survive unless it is designed with utmost simplicity and restraint… Simplicity implies not only an aesthetic ideal, but a meaningful idea, either of content or form, that can be easily recalled.”

-Paul Rand on his reasoning for the ABC logo

Mar 6, 2009 at 4:22 pm

It’s simple, but unique, recognizable, and aesthetically pleasing.

Mar 7, 2009 at 4:58 am

I love simple logos with the immediacy that this one represents… it is, was, and will always be perfect.

Ed Kirk
Apr 12, 2009 at 2:42 am

Was looking for this one; knew I’d find it in the logo of the day list!

Oct 22, 2010 at 2:14 pm

Effective, but not outstanding…all said – I’d keep it if I were them.