(183 votes, average: 3.48 out of 5)
Logo Of The Day Award Winner:

2009-02-26 | Ardent

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“Ardent Training Systems is the tactical firearms and combatives training system of Paul Wages. The website is still under development.

Ardent – means “burning” so it’s an allusion to firearms and the determination of a warrior’s psychology. The shape combines the look of an “A” with that of stylized, machine-like flames. The overall shape is also reminiscent of a sharp or bladed weapon (the training system also incorporates elements of knife fighting).

The values of the brand are communicated without resorting to traditional firearms iconography.”

Designer: Alex Villegas

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13 Comments to “2009-02-26 | Ardent”

Feb 26, 2009 at 12:30 am

A very rugged logo, perfect for a business linked to firearms.

Feb 26, 2009 at 12:46 am

I saw scisors, then something I preffer not naming.

it’s a nice logo nonetheless, but could have used some more work.

Le Minxxx
Feb 26, 2009 at 1:13 am

ooOOOooo that’s very nice

Feb 26, 2009 at 2:28 am

Yep, thumbs up! Very rugged and military looking imo. nice font too. The only thing I would redo is the spacing between the letters.

Feb 26, 2009 at 2:38 am

Good work here – I think a minor bit of tweaking would really set this logo off. Not sure what it is, maybe a bit too heavy? Not sure, but I like the stylized flame/blade look.

Mark Tyson
Feb 26, 2009 at 5:55 am

Love the icon and it’s symbolic power. Might be too strong for the text below, so I might have balanced it differently.

Shawn G. Strong
Feb 26, 2009 at 4:51 pm

Simply put: I like it.

Feb 26, 2009 at 6:14 pm

I like it.

Feb 26, 2009 at 6:35 pm

I really like this logo. It just stood out to me.
Looks great

Feb 26, 2009 at 11:09 pm

Looks very official.
I like it.

Feb 27, 2009 at 4:05 am

I think it looks great!

Brian Cassidy
Mar 5, 2009 at 6:37 am

I really like this logo. I can see and agree with everything you mentioned trying to achieve with this logo; The ‘A’, blade and flames. In addition to that the two mirrored shapes look sort of like hands clashing against each other which also ties into the combat training. I agree with some of the comments that the icon is a little two strong for the text. Maybe if those “hand” shapes were a little thinner. But overall, right on!

CM Cheng
Apr 9, 2009 at 2:35 pm

this is pretty cool~ a bit of the transformers vibe?!