(179 votes, average: 2.68 out of 5)
Logo Of The Day Award Winner:

2009-02-11 | Zaca


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“The logo started out as the design for one product, and ended up as the parent company logo for a series of natural body patches, sold at retail. Each product in the series uses a different color for the logo. The basic shape of the logo came from an ingredient in the product: the prickly pear, which isn’t a pear, but a cactus-like plant (kind of like a yucca plant). The prickly pear helps your body remain hydrated, so we also pulled in a water-droplet.”

View Zaca Website.

Designer: Grant Blakeman


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19 Comments to “2009-02-11 | Zaca”

Elizabeth
Feb 11, 2009 at 12:48 am

Seems a little disjointed … like the image and the name don’t quite go together. I like the image on its own, however.


 
Dominic
Feb 11, 2009 at 12:51 am

did anyone check the spaces between the letters?
And for me its very hard to see what the logo stands for…


 
dMagy
Feb 11, 2009 at 1:33 am

Not too fond of this one. While trying trying to figure it out, I wondered if it was a birds beak catching a seed. Still not sure I see a plant…


 
Gemma
Feb 11, 2009 at 1:51 am

I agree with the other comments – the text and the icon don’t quite go together and it doesn’t look like a plant at all.


 
Max
Feb 11, 2009 at 2:03 am

very web 2.0


 
QF
Feb 11, 2009 at 3:29 am

Ambivalent about the circle, kerning on the on letters is terrible.


 
Philip
Feb 11, 2009 at 8:47 am

I really don’t get it. Had to read the description just to find out what type of product it was.


 
diding soegama
Feb 11, 2009 at 3:03 pm

I agree with the other comments…
the icon and the letter don’t quite go together…Need more ‘treatment’


 
Liam Deantoni
Feb 12, 2009 at 3:57 pm

Great logo! I don’t know what the name “Zaca” means. But does anyone know what Verizon, Intuit or Google means? Great branding name.

Good job.


 
Jerry Ritah
Feb 12, 2009 at 4:09 pm

Very Attractive to the eye!


 
QF
Feb 12, 2009 at 6:35 pm

Liam,
Verizon is a mixture of ‘veritas’ and ‘horizon’.
Intuit derives from the word intuitive.
Google is an intention misspelling of ‘googol’, which means ten to the hundredth power.

And if you’re going to pretend to not know what Zaca means, at the very least don’t use your @zacalife.com email address to post to the site.


 
Max
Feb 13, 2009 at 1:13 am

@QF … HAHAHAHA !


 
Jack
Feb 13, 2009 at 4:22 am

QF… Zaca come from the city Zacatecas in Mexico. It is a popular place that prickly pear comes from, which is the main ingredient in Zaca’s hangover patch.

Inside scoop for ya.


 
QF
Feb 13, 2009 at 11:25 pm

Jack – You should let Liam know.


 
DChuck
Feb 14, 2009 at 1:18 am

back on topic

I think this logo “looks” and “feels” great but is kinda generic.

I mean that if you remove the Zaca next to it, the logo could be one of those “for this and many other things” you can buy on the internet.

But I still like the image a whole lot.


 
Michael
Feb 16, 2009 at 8:28 am

I think the logo looks great. It’s very postmodern, in that it can be what you want it to be. To some it represents the main ingredient, the prickly pear; to others, it looks like a person with arms raised in the air after waking up hangover-free. It is what you want it to be, and it definitely suits the brandname “Zaca.”


 
dm
May 21, 2009 at 2:41 am

What is the font used on “zaca”?


 
Thom Moore
Nov 16, 2011 at 5:34 pm

Where can I find Zaca ?


 
Christine Casner
Jan 23, 2013 at 8:37 pm

I have to disagree with some of the others. I think this is awesome not only is it pleasant to the eyes it is simple and see nothing wrong with it. If I had a company with Business cards I would def put this design on them.
Kudos to you for the fine Job.


 

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