(435 votes, average: 3.98 out of 5)
Logo Of The Day Award Winner:

2009-02-06 | Esperanza Center

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“This is the new logo for the Esperanza Center in Bozeman, MT. The Esperanza Center is a 501 (C) (3) non-profit organization that provides alternative education and therapeutic experiences inspired by the natural world and horse-human interactions.

Being as the Esperanza Center specializes in the interactions between horses and humans for therapeutic healing, I wanted to make that aspect very apparent in the design of the logo. My intent was for a Yin and Yang feel between a horse and a human… something I think the finished logo captures very well.

The purpose of this logo was to give the Esperanza Center a more credible and professional appearance. This in turn will help them in attracting the donations and volunteers the organization relies on..”

You can read the design process of the logo here.

Designer: David Howlett of Manifest Creative

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48 Comments to “2009-02-06 | Esperanza Center”

Tobie Langel
Feb 6, 2009 at 12:08 am

Very nice concept and realization.

Only caveat is that the eye of the horse makes it look a bit evil.

Feb 6, 2009 at 12:27 am

I nice logo. I like how it creates a feeling of depth.

Cristhian Bedon
Feb 6, 2009 at 12:30 am

I agree with the comment tat Tobie left, great realiazation!…colors are great…overall great design!

Feb 6, 2009 at 12:31 am

I like it, for some reason the man’s arm looks a bit weird streched that way

Feb 6, 2009 at 1:36 am


Feb 6, 2009 at 2:08 am

simply awesome

Feb 6, 2009 at 2:10 am

really nice design. i love the way you portraid the human-horse interaction and use of color

Feb 6, 2009 at 2:26 am

Excellent work

Feb 6, 2009 at 3:18 am

While I too agree with the evil look of the horse’s eye, I have to say this is a great design! Having worked in the equine industry, both with the horses themselves and with the design aspect, I am always happy to see equine-themed designs that are not overdone, oddly colored or trite.

Way to go!

Feb 6, 2009 at 3:26 am

I was looking at photos of horses – particularly their eye shape. I can see that you’ve done your equine anatomy research Dave!


[...] Logo Of The Day award for February 6, 2009 by the internationally-recognized logo-design website http://www.logooftheday.com. Manifest Creative, a Bozeman graphic design and web development company, has generously donated [...]

Feb 6, 2009 at 3:49 am

Thanks for all the comments, I really appreciate the feedback! For those of you that are interested, there is a animated progression of this logo design at the following url:



Louis Kurtz
Feb 6, 2009 at 6:55 am

Very well done. Elegant and professional. This is professional work!

Feb 6, 2009 at 7:27 am

great design for a great organization! very impressive.

Nick Basolo
Feb 6, 2009 at 7:39 am

Another great design keep up the great work

Feb 6, 2009 at 8:02 am

I deeply thank everyone for your kind responses!

bob klindt
Feb 6, 2009 at 8:22 am

Beautiful! It perfectly captures what you were going for! I wouldn’t change a thing. Very professional, elegant and simple…less is more! Good Job Dave!

Feb 6, 2009 at 8:35 am

love the depth as well the overall feeling

Feb 6, 2009 at 8:50 am

Very impressive and professional. I am so proud of you, Son!

Feb 6, 2009 at 9:30 am

Wow!!! Brilliant design!!!

Feb 6, 2009 at 9:50 am

so beautiful and balanced! Nice work

Feb 6, 2009 at 10:32 am

great look david love it

Feb 6, 2009 at 11:21 am

This logo does a great job of expressing the feelings connected with the horse-human relationship. Great work!

Feb 6, 2009 at 11:27 am

Yeah, It is so great to see the Esperanza Logo on the Web!!!!!! And Manifests too, of course :)

Feb 6, 2009 at 11:34 am

dave, it’s beautiful! i luv how you’ve intertwined the horse with it’s person. it shows the amazing bond we share with these beautiful creatures. nice work!

Stacey Larson
Feb 6, 2009 at 12:13 pm

So absolutely simply beautiful that it is BRILLIANT. I’m so proud of you and your work, bro!

Rita Rowe Watson
Feb 6, 2009 at 1:43 pm

I like it very much. It speaks volumes!!!

Gaurav M
Feb 6, 2009 at 4:12 pm

l like the intimacy with the horse

Feb 7, 2009 at 3:28 am

Wow… I’m amazed at the response so far… thank you, thank you, thank you!

Feb 7, 2009 at 4:17 am

I think it is a great logo. It certainly displays the mission behind the organization. It appears to me that Manifest Creative knows their stuff! Great Job!

Feb 7, 2009 at 5:19 am

Wonderful- the logo has embraced the peaceful and comforting feelings that can be realized by the friendship of a horse.

Feb 7, 2009 at 5:26 am

Dave! Your logo embodies our organization’s mission and vision to perfection! It is truly amazing! Thank you for all your hard work and dedication!!! Leif Hallberg – The Esperanza Center

Feb 7, 2009 at 7:38 am

great color and proportion…nicely done.

Mark Mathson
Feb 7, 2009 at 7:48 am

Another fine design by the Manifest Creative guys!

Katie J
Feb 7, 2009 at 8:07 am

Hey guys, I was looking at the old logo and this one is so much better! You all are right about it speaking without words! It was good to not look at it for a few days and see it again! Love it! Thanks for all you have done!

nancy Hallberg
Feb 7, 2009 at 9:07 am

Dave,Your logo is amazing – peaceful yet powerful- all that is implicit in the horse-human relationship. Thank you, Thank you for all you have done/are doing for Esperanza. Nancy Hallberg, The Esperanza Center

Feb 7, 2009 at 5:39 pm

I think it is a wonderful logo. I felt the connection between man and horse. Esperanza must love it. Nice job!

Feb 9, 2009 at 1:12 pm

That’s my man!! You’re awesome Dave!

Beth Ann
Feb 9, 2009 at 2:26 pm

Wow! Beautiful logo! Wonderful expression of connection btwn human & horse captured in the logo. Nice work!

Feb 19, 2009 at 2:13 am

It looks a little bit like the Danone logo (a french food processing industry group)


Dan B.
Mar 17, 2009 at 7:33 am

It makes me sing “Knights in White Satin” by the Moody Blues under my breath. Is that a good thing? Looks nice…

Cutom logo design
Dec 4, 2009 at 7:09 pm

nice logo this is the real creativity of human mind.

Company Logo Design
Jul 14, 2010 at 7:08 am

This one is really superb logo design. I am impressed and will definitely appreciate your creativity, thoughts and idea behind this. It’s Amazing

Business Logo
Jul 14, 2010 at 7:12 am

I think it’s just not the logo of the day, it should be logo of the year 2009.

Bob - Hughesnet Broadband
Jul 29, 2010 at 6:52 am

I found your collections of Logo are really very awesome,all of them are very nice and perfect,I’m impressed with your creativity and idea behind this,thanks for sharing this post.

Affordable Logo Design
Aug 27, 2010 at 10:03 am

awesome logo design.

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Dec 9, 2010 at 3:45 pm

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i will visit again and hope you post again soon. Thanks!

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Mar 6, 2013 at 2:39 am

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