(219 votes, average: 3.41 out of 5)
Logo Of The Day Award Winner:

2009-01-27 | Flatten Image

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“Logo was designed for photo agency from Poland, named Flatten Image. Logo was to be made only from letters. It also was made to be clean and simple. I decided not to make another logo with idea of viewfinder, cropping. The idea was to mirror the name in graphic concept, so the text was a little cut – flattened. The “g” letter is longer then others and not flattened to made distinctive point in this logotype, it’s also nice looking.”

Designer: Tomasz Koszyk

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5 Comments to “2009-01-27 | Flatten Image”

Jan 27, 2009 at 12:13 am

Overall I like it, however I am not sure on the ‘F’ character. I think it should have more emphasis to balance the ‘G’

David Crawford
Jan 27, 2009 at 12:14 am

Very well done. ‘It’s also nice looking.’

Jan 27, 2009 at 12:33 am

The concept is great.

However I think that they’ve overdone the execution.

At first glance it looks like a simple typeface cut in half, but taking a closer look and there’s all sorts going on.

Maybe just the original type, in half, would have done.

Brandon Cox
Jan 27, 2009 at 2:10 am

Looks a bit flat to me… oh wait, that’s the point! I like it.

Tom OKeefe
Apr 8, 2009 at 5:49 pm

I agree the “f’ could of been designed differently to stand out like the “g” does. It’s a style that has been done a few times successfully but I do like this one minus the “f’