(219 votes, average: 3.41 out of 5)
“Logo was designed for photo agency from Poland, named Flatten Image. Logo was to be made only from letters. It also was made to be clean and simple. I decided not to make another logo with idea of viewfinder, cropping. The idea was to mirror the name in graphic concept, so the text was a little cut – flattened. The “g” letter is longer then others and not flattened to made distinctive point in this logotype, it’s also nice looking.”
Designer: Tomasz Koszyk
Overall I like it, however I am not sure on the ‘F’ character. I think it should have more emphasis to balance the ‘G’
Very well done. ‘It’s also nice looking.’
The concept is great.
However I think that they’ve overdone the execution.
At first glance it looks like a simple typeface cut in half, but taking a closer look and there’s all sorts going on.
Maybe just the original type, in half, would have done.
Looks a bit flat to me… oh wait, that’s the point! I like it.
I agree the “f’ could of been designed differently to stand out like the “g” does. It’s a style that has been done a few times successfully but I do like this one minus the “f’
Tom